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TräffBildTitelFörfattare (1st/rad)TrycktBeskrivningIdentifiering
Google Books
1Successful Customer Relationship MarketingBryan Foss2001A handbook on customer relationship marketing. Successful Cu...ISBN-13:9780749435790
2Handbook of Relationship MarketingJagdish N Sheth2000As businesses increasingly stress the importance of cooperat...ISBN-13:0761918108
3Customer Relationship MarketingMerlin Stone2000Relationship marketing is considered by most major corporati...ISBN-13:9780749427009
4Total Relationship MarketingEvert Gummesson2012-05-04Total Relationship Marketing provides a genuinely unique new...ISBN-13:1136354263
5Relationship MarketingThorsten Hennig-Thurau2013-06-29The concept of marketing and managing relationships with cus...ISBN-13:3662097451
6Relationship MarketingFrancis Buttle1996-05-28`This book, written by a group of outstanding UK researchers...ISBN-13:1849206767
7Relationship MarketingMartin Christopher2002The authors of this text continue to develop their widely kn...ISBN-13:0750648392
8Relationship MarketingThorsten Hennig-Thurau2000-01-24Relationship Marketing provides a comprehensive overview of ...ISBN-13:9783540669425
9Relationship Marketing and Customer Relationship ManagementAnnekie Brink2008Presenting a dramatic shift in the way marketing is viewed a...ISBN-13:9780702177392
10Relationship MarketingMartin Christopher2013-06-17Relationship Marketing: Creating Stakeholder Value extends t...ISBN-13:1136368957
11Relationship MarketingJohn Egan2008This title examines relationships in marketing and how these...ISBN-13:9780273713197
12Relationship Marketing Re-ImaginedNaresh K. Malhotra2016-04-15Marketing is arguably amidst a paradigm shift. With the emer...ISBN-13:1631574345
13Relationship MarketingRegis Mckenna1991-12-04The creator of highly successful campaigns for companies suc...UOM:49015001338061
14Relationship MarketingManfred Bruhn2003'Relationship Marketing' delivers a comprehensive unifying p...ISBN-13:9780273676010
15Relationship Marketing in Professional ServicesAino Halinen2012-11-12Relationship marketing is one of the most challenging market...ISBN-13:1134758138
16Relationship MarketingHelen Peck1999Arranged in 6 sections, this title gives marketing practitio...ISBN-13:0750636262
17Relationship MarketingSteve Baron2010-04-20The relationship between a market and a consumer is complex....ISBN-13:1446200310
18Relationship MarketingHelen Peck2013-06-17Arranged in 6 sections, this title gives marketing practitio...ISBN-13:1136369031
19Relationship Marketing in SportsAndre Buhler2012-07-26Relationship marketing is an important issue in every busine...ISBN-13:1136436154
20Transforming Relationship MarketingPark Thaichon2020-10-29Relationship marketing builds and maintains long-term relati...ISBN-13:1000205533
21Strategic Relationship MarketingSoren Hougaard2013-11-01Part I -The Value of Relationships 1. Understanding Buyer-Se...ISBN-13:3540248137
22Healthcare Relationship MarketingDr Ira J Haimowitz2012-09-28In recent years there have been dramatic changes in the phar...ISBN-13:1409459039
23Handbook on Research in Relationship MarketingRobert M. Morgan2015-01-30The Handbook on Research in Relationship Marketing includes ...ISBN-13:1783478632
24Relationship Marketing in Professional ServicesAino Halinen2012-11-12Relationship marketing is one of the most challenging market...ISBN-13:1134758146
25Relationship Marketing in Franchising and RetailingPark Thaichon2023-03-31This book offers an accessible and comprehensive introductio...ISBN-13:1000847845
26Leveraging AI for Effective Digital Relationship MarketingSantos, José Duarte2024-10-11Today’s businesses face the pressing challenge of how to e...9798369353424
27The Impact of Culture on Relationship Marketing in Internati...Jan Hendrik Schumann2009-11-16The dramatic increase in global trade confronts service firm...ISBN-13:3834983799
28Handbook of Research on Management of Cultural Products: E-R...Aiello, Lucia2014-01-31An integrated approach to investigate, create, and propose a...ISBN-13:1466650087
29The New Relationship MarketingMari Smith2011-10-03A top social media guru shares the secrets to expanding your...ISBN-13:1118135008
30Marketing TheoryShelby D. HuntOne of the true classics in Marketing is now thoroughly revi...ISBN-13:0765628694
31MarketingMichael John Baker2001ISBN-13:9780415213998
32RELATIONSHIP MARKETINGBISWAS, SUPRIYA2014-08-14The role of relationship marketing in the current business s...ISBN-13:8120348753
33Total Relationship MarketingEvert Gummesson2002OCLC:641486188
34Relationship Marketing for Competitive AdvantageAdrian Payne1995The newly emerging area of relationship marketing has become...UOM:35128001820800
35Diverse Methods in Customer Relationship Marketing and Manag...Lee, In2018-05-25Consumer interaction and engagement are vital components to ...ISBN-13:1522556206
36Key Account Management in Business-to-Business MarketsStefan Wengler2007-11-06Key account management as an alternative organizational form...ISBN-13:383509355X
37Relationship MarketingRobert W. Palmatier2008-01-01Offers useful perspectives to academic researchers intereste...ISBN-13:9780965711494
38History of Accounting, Management, Business and Economics, V...Kıymet Tunca Çalıyurt2023-08-11This book brings together works written by academics from al...ISBN-13:9819933463
39The Relationship MarketerSøren Hougaard and Mogens Bjerre2009ISBN-13:9788759313718
40International Encyclopedia of Hospitality ManagementAbraham Pizam2005-04-18The International Encyclopedia of Hospitality Management cov...ISBN-13:1136394168
Libris
1Relationship marketing : bringing quality, customer service ...Christopher, Martin1991Relationship marketing : bringing quality, customer service ...
2Relationship marketing : gaining competitive advantage throu...cop. 2000Relationship marketing : gaining competitive advantage throu...
3Relationship Marketing [Elektronisk resurs]1999Relationship Marketing [Elektronisk resurs]
4Relationship marketing2005Relationship marketing
5Relationship marketing2005Relationship marketing
6Relationship marketing2005Relationship marketing
7Manga for success. [Elektronisk resurs] : marketingYasuda, Takashi (Marketing consultant)ArrayManga for success. [Elektronisk resurs] : marketing
8Marketing : a very short introductionLe Meunier-FitzHugh, KennethArrayMarketing : a very short introduction
9Relationship marketing : exploring relational strategies in ...Egan, John, 1952-2008Relationship marketing : exploring relational strategies in ...
10Relationship marketing and customer relationship management2008Relationship marketing and customer relationship management
11Relationship marketing : exploring relational strategies in ...Egan, John2001Relationship marketing : exploring relational strategies in ...
12Relationship marketing : exploring relational strategies in ...Egan, John, 1952-2004Relationship marketing : exploring relational strategies in ...
13Relationship Marketing [Elektronisk resurs] A Consumer Exper...Baron, Steve.2010Relationship Marketing [Elektronisk resurs] A Consumer Exper...
14Marketing management : a relationship marketing perspective2000Marketing management : a relationship marketing perspective
15Relationship marketing : theory and practicecop. 1996Relationship marketing : theory and practice
16Relationship marketing : strategy and implementation1999Relationship marketing : strategy and implementation
17Relationship marketing : interaction, dialogue and valueGrönroos, Christian, 1947-1997Relationship marketing : interaction, dialogue and value
18Total relationship marketing : marketing strategy moving fro...Gummesson, Evert, 1936-2002Total relationship marketing : marketing strategy moving fro...
19MarketingBaines, Paul, 1973-ArrayMarketing
20Relationship marketing. [Elektronisk reproduktion] : creatin...Christopher, Martincop. 2002Relationship marketing. [Elektronisk reproduktion] : creatin...
21Relationship marketing : exploring relational strategies in ...Egan, John, 1952-2011Relationship marketing : exploring relational strategies in ...
22Relationship marketing : what does it promise and what does ...Snehota, Ivan, 1946-Relationship marketing : what does it promise and what does ...
23Customer relationship marketing : get to know your customers...Stone, Merlin2000Customer relationship marketing : get to know your customers...
24Relationship marketing : dialogue and networks in the e-comm...Varey, Richard J., 1955-cop. 2002Relationship marketing : dialogue and networks in the e-comm...
25Relationship marketing [Elektronisk resurs] dialogue and net...Varey, Richard J., 1955-c2002Relationship marketing [Elektronisk resurs] dialogue and net...
26Relationship marketing in the digital agePalmatier, Robert W.2019Relationship marketing in the digital age
27Relationship marketing : a consumer experience approachBaron, Steve2010Relationship marketing : a consumer experience approach
28Relationship marketing : management of customer relationship...Bruhn, Manfred2003Relationship marketing : management of customer relationship...
29Relationship marketing : creating stakeholder valueChristopher, Martincop. 2002Relationship marketing : creating stakeholder value
30Relationship marketing : new strategies, techniques and tech...Gordon, Ian H.cop. 1998Relationship marketing : new strategies, techniques and tech...
31Customer relationship marketing : theoretical and managerial...Malhotra, Naresh KArrayCustomer relationship marketing : theoretical and managerial...
32Relationship marketing [Elektronisk resurs] Past, present, a...Gummerus, Johanna2017Relationship marketing [Elektronisk resurs] Past, present, a...
33Internal marketing : directions for management2000Internal marketing : directions for management
34Relationship marketingStone, Merlin1995Relationship marketing
35Marketing research and practice : proceedingsEuropean Marketing Academy. Conference 1998) Stockholm :1998Marketing research and practice : proceedings
36Handbook of relationship marketingcop. 2000Handbook of relationship marketing
37Marketing management [Elektronisk resurs] a relationship app...Hollensen, Svend2010Marketing management [Elektronisk resurs] a relationship app...
38Organizational marketingWilson, Dominic1999Organizational marketing
39Relationship marketing [Elektronisk resurs]2005Relationship marketing [Elektronisk resurs]
40Relationship Marketing [Elektronisk resurs]Christopher, Martin2002Relationship Marketing [Elektronisk resurs]
SwePub
1Relationship marketing : Past, present, and futureGummerus, Johanna von Koskull, Catharina Kowalkowski, Christian, 1978- Relationship marketing : Past, present, and future
2Critical Business Episodes : The Criticality of Damage Adjus...Gidhagen, Mikael, 1969- Edvardsson, Bo, Professor Critical Business Episodes : The Criticality of Damage Adjus...
3Relationship Marketing : A Decisive Perspective To Develop I...Mostafavi Shirazi, Seyedeh Fatemeh Mat Som, Ahmad Pua Relationship Marketing : A Decisive Perspective To Develop I...
4Relationship marketing : from CRM and one-to-one to many-to-...Gummesson, Evert, 1936-Relationship marketing : from CRM and one-to-one to many-to-...
5Relationship marketing : It all happens here and now!Gummesson, EvertRelationship marketing : It all happens here and now!
6Relationship Marketing : The Role of Human Resource Manageme...Mostafavi Shirazi, Seyedeh Fatemeh Mat Som, A.P. Relationship Marketing : The Role of Human Resource Manageme...
7Kotler and Borden are not Dead : – Myth of Relationship Ma...zineldin, Mosad Philipson, Sarah Kotler and Borden are not Dead : – Myth of Relationship Ma...
8Marketing and organizational learning - exploring the connec...Lagrosen, Stefan, 1960-Marketing and organizational learning - exploring the connec...
9Marketing (as) Rhetoric : paradigms, provocations, and persp...Brown, Stephen Hackley, Chris Hunt, Shelby D. Marsh, Charles Marketing (as) Rhetoric : paradigms, provocations, and persp...
10Do Competition Authorities Consider Business Relationships?Anderson, Helén Holtström, Johan Öberg, Christina, 1970- Do Competition Authorities Consider Business Relationships?
11Relationship Marketing and Customer Relationship ManagementBerndt, Adele, 1966- Tait, Madele Relationship Marketing and Customer Relationship Management
12Sensory Marketing : the Multi-Sensory-Brand Experience Conce...Hultén, BertilSensory Marketing : the Multi-Sensory-Brand Experience Conce...
13Total relationship marketing : marketing strategy moving fro...Gummesson, Evert, 1936-Total relationship marketing : marketing strategy moving fro...
14Relationship marketing in the fitness field : a Bourdieu-ins...Sandell, Michaela Lagrosen, Stefan Relationship marketing in the fitness field : a Bourdieu-ins...
15Sensory marketingHultén, Bertil Broweus, Niklas van Dijk, Marcus Sensory marketing
16Relationship learning : A conduit for internationalizationBhatti, Waheed Akbar Larimo, Jorma Servais, Per, 1958- Relationship learning : A conduit for internationalization
17Total Relationship MarketingGummesson, EvertTotal Relationship Marketing
18Information technology utilization for practical marketing a...Ekman, Peter Erixon, Cecilia Thilenius, Peter Information technology utilization for practical marketing a...
19Health and fitness marketing : the role of relationships and...Sandell, Michaela Lagrosen, Stefan, 1960- Health and fitness marketing : the role of relationships and...
20Kotler and Borden are not dead : myth of relationship market...Zineldin, Mosad Philipson, Sarah Kotler and Borden are not dead : myth of relationship market...
21Digitally instigated relationship dynamism in insurance rela...Gidhagen, Mikael, 1969- Gebert Persson, Sabine, 1971- Digitally instigated relationship dynamism in insurance rela...
22Information technology utilization for industrial marketing ...Ekman, Peter Erixon, Cecilia Thilenius, Peter Information technology utilization for industrial marketing ...
23Destination Management and Relationship Marketing : Two Majo...Mostafavi Shirazi, Seyedeh Fatemeh Puad Mat Som, Ahmad Destination Management and Relationship Marketing : Two Majo...
24Relationship Marketing and Destination Loyalty : Evidence fr...Mostafavi Shirazi, Seyedeh Fatemeh Mat Som, A.P. Relationship Marketing and Destination Loyalty : Evidence fr...
25Stakeholders in relationship marketingBerndt, Adele, 1966-Stakeholders in relationship marketing
26Stakeholders in relationship marketingBerndt, Adele, 1966-Stakeholders in relationship marketing
27Relationship Marketing and Customer Relationship ManagementBerndt, Adele, 1966- Tait, Madele Relationship Marketing and Customer Relationship Management
28Destinationsmarknadsföring : en studie av turism ur ett pro...von Friedrichs Grängsjö, Yvonne Lindqvist, Lars-Johan, Professor Destinationsmarknadsföring : en studie av turism ur ett pro...
29A Cyber Organisation in the Cyber world : ICT and e.Total R...Zineldin, MosadA Cyber Organisation in the Cyber world : ICT and e.Total R...
30Towards the development of knowledge-based marketing : how t...Caesarius, Leon Michael, 1971- Hohenthal, Jukka Towards the development of knowledge-based marketing : how t...
31The value of mobile marketing for consumers and retailers : ...Ström, Roger, 1963- Vendel, Martin, 1963- The value of mobile marketing for consumers and retailers : ...
32University Students are not Customers : When Marketing Goes ...Svensson, Göran, 1961- Wood, Gregory University Students are not Customers : When Marketing Goes ...
33"From Industrial Marketing to Business-to-Business Marketing...Jansson, Hans"From Industrial Marketing to Business-to-Business Marketing...
34Productivity, quality and relationship marketing in service ...Gummesson, EvertProductivity, quality and relationship marketing in service ...
35Marketing and Sustainability : Business as Usual or Changing...Kemper, Joya A. Hall, C. Michael Ballantine, Paul W. Marketing and Sustainability : Business as Usual or Changing...
36The Information and Communication Technologies and Enforceme...Rao, P. M Borg, Erik A Klein, Joseph The Information and Communication Technologies and Enforceme...
37Incorporating sustainability in supplier relationship manage...Kordestani, Arash Rakowski, James P., Professor Incorporating sustainability in supplier relationship manage...
38Entrepreneurial marketing behaviours : impact of firm age, f...Kilenthong, Pitsamorn Hultman, Claes M., 1947- Hills, Gerald E. Entrepreneurial marketing behaviours : impact of firm age, f...
39A Perspective to Relationship Marketing StrategyHultén, BertilA Perspective to Relationship Marketing Strategy
40Social capital in destination relationship marketingvon Friedrichs Grängsjö, YvonneSocial capital in destination relationship marketing

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