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TräffBildTitelFörfattare (1st/rad)TrycktBeskrivningIdentifiering
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1Marketing 3.0Philip Kotler2010-03-30Understand the next level of marketing The new model for mar...ISBN-13:9780470609798
2Marketing 4.0Philip Kotler2016-11-17Marketing has changed forever—this is what comes next Mark...ISBN-13:1119341140
3Rethinking MarketingPhilip Kotler2012-12-11This book offers a fresh perspective on understanding how su...ISBN-13:0133410196
4Asian Competitors Case BookPhilip Kotler2018-12Today's dynamic and uncertain environment has contributed to...ISBN-13:9789813275997
5Review of Marketing ResearchNaresh Malhotra2011-07-21This special issue of Review of Marketing Research is unique...ISBN-13:0857248979
6Marketing For Competitiveness: Asia To The World - In The Ag...Kotler Philip2016-11-24Asia is the most populated geographical region, with 50% of ...ISBN-13:9813201983
7Fashion Communication in the Digital AgeNadzeya Kalbaska2019-06-03This book represents a major milestone in the endeavour to u...ISBN-13:303015436X
8Handbook of Research on Strategic Innovation Management for ...Jamil, George Leal2018-04-13Innovation is a vital process for any business to remain com...ISBN-13:1522530134
9Attracting InvestorsPhilip Kotler2004-10-08Marketing guru Philip Kotler shows entrepreneurs how to mark...ISBN-13:0471682861
10Handbook of Research on Retailing Techniques for Optimal Con...Musso, Fabio2019-10-11In the world of economics and business, engaging with loyal ...ISBN-13:1799814130
11Think New ASEAN!Philip Kotler2014-06-11Overview In the eye-opening bestseller Think ASEAN!, marketi...ISBN-13:9789814595162
12Marketing 4.0: Bergerak dari Tradisional ke DigitalPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan2019-01-07“Dewasa ini, dunia teknologi bergerak begitu cepat sehingg...ISBN-13:6020621189
13Digital Marketing StrategySimon Kingsnorth2019-04-03Effectively select, align and manage digital channels and op...ISBN-13:0749484233
14The Art of Digital MarketingIan Dodson2016-04-04The premier guide to digital marketing that works, and a sol...ISBN-13:1119265711
15This Is MarketingSeth Godin2018-11-13A game-changing approach to marketing, sales, and advertisin...ISBN-13:0525540830
16Marketing 4.0ISBN-13:9788416894840
17Principles of MarketingBrown & Armstrong:Activbook, Adam Kotler2005Provides a concise and accessible introduction to marketing....ISBN-13:9780733971174
18B2B Brand ManagementPhilip Kotler2006-09-22This is one of the first books to probe deeply into the art ...ISBN-13:3540447296
19Strategic Marketing Management in AsiaSyed Saad Andaleeb2016-12-22With a view to continue the current growth momentum, excel i...ISBN-13:1786357453
20Principles of MarketingPhilip Kotler1996Principles of Marketing, Third European Edition provides an ...ISBN-13:9780131902084
21Marketing WisdomKartikeya Kompella2018-08-30This book represents the work of some of the contemporary wo...ISBN-13:981107724X
22All Marketers are LiarsSeth Godin2005Presents an analysis of current marketing trends, maintainin...ISBN-13:9781591841005
23Understanding Digital MarketingDamian Ryan2012-03-03Digital marketing now represents 25% of the marketing spend ...ISBN-13:0749464283
24Marketing MovesPhilip Kotler2002The Internet, globalization, and hypercompetition are dramat...ISBN-13:9781578516001
25All Marketers are LiarsSeth Godin2009-11-12The indispensable classic on marketing by the bestselling au...ISBN-13:9781101184547
26Becoming A Digital Marketer: Gaining the Hard & Soft Skills ...Anya Gildner2019-03-18In the rapidly paced world of marketing, fresh graduates and...ISBN-13:9781733794879
27Sticky MarketingGrant Leboff2011-01-03We live in a world were people have become empowered. Consum...ISBN-13:0749460512
28Ten Deadly Marketing SinsPhilip Kotler2004-05-03Marketing's undisputed doyen offers an unbeatable guide on w...ISBN-13:0471662062
29Positioning: The Battle for Your MindAl Ries2001-01-03The first book to deal with the problems of communicating to...ISBN-13:0071705872
30The 1-Page Marketing PlanAllan Dib2018-05-05"To build a successful business, you need to stop doing rand...ISBN-13:9781989025017
31Corporate Social Responsibility: Doing The Most Good For You...Philip Kotler2008-09-29One of the business world s foremost though leaders presents...ISBN-13:9788126518432
32Market Your Way to GrowthPhilip Kotler2012-12-18Marketing guru Philip Kotler and global marketing strategist...ISBN-13:1118519647
33Marketing in the Public SectorNancy R. Lee2006-10-16Marketing in the Public Sector is a groundbreaking book writ...ISBN-13:0132716224
34This Is Service Design DoingMarc Stickdorn2018-01-02How can you establish a customer-centric culture in an organ...ISBN-13:1491927135
35Digital Marketing For DummiesRyan Deiss2017-01-17Does your digital marketing pack a punch? Written with the m...ISBN-13:1119235596
36Consumer-Brand RelationshipsSusan Fournier2012-03-29The creation and management of customer relationships is fun...ISBN-13:1136470972
37Marketing Management2003ISBN-13:9780130497154
38Journal of Asian Business2002UCSD:31822032721136
39Social Media in the Public SectorInes Mergel2012-10-09Grounded in solid research, Social Media in the Public Secto...ISBN-13:1118237374
40Big DataBrian Clegg2017-08-03Is the Brexit vote successful big data politics or the end o...ISBN-13:1785782495
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