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TräffBildTitelFörfattare (1st/rad)TrycktBeskrivningIdentifiering
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1Marketing 4.0Philip Kotler2016-11-17Marketing has changed forever—this is what comes next Mark...ISBN-13:1119341140
2Marketing 3.0Philip Kotler2010-03-30Understand the next level of marketing The new model for mar...ISBN-13:9780470609798
3Marketing 4.0: Bergerak dari Tradisional ke DigitalPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan2019-01-07“Dewasa ini, dunia teknologi bergerak begitu cepat sehingg...ISBN-13:6020621189
4Review of Marketing ResearchNaresh Malhotra2011-07-21This special issue of Review of Marketing Research is unique...ISBN-13:0857248987
5Asian Competitors Case BookPhilip Kotler2018-12Today's dynamic and uncertain environment has contributed to...ISBN-13:9789813275997
6Fashion Communication in the Digital AgeNadzeya Kalbaska2019-06-03This book represents a major milestone in the endeavour to u...ISBN-13:303015436X
7Handbook of Research on Strategic Innovation Management for ...Jamil, George Leal2018-04-13Innovation is a vital process for any business to remain com...ISBN-13:1522530134
8Rethinking MarketingPhilip Kotler2012-12-11This book offers a fresh perspective on understanding how su...ISBN-13:0133410196
9Marketing For Competitiveness: Asia To The World - In The Ag...Kotler Philip2016-11-24Asia is the most populated geographical region, with 50% of ...ISBN-13:9813201983
10Think New ASEAN!Philip Kotler2014-06-11Overview In the eye-opening bestseller Think ASEAN!, marketi...ISBN-13:9789814595162
11Handbook of Research on Retailing Techniques for Optimal Con...Musso, Fabio2019-10-11In the world of economics and business, engaging with loyal ...ISBN-13:1799814130
12Marketing 5.0Philip Kotler2021-02-24Rediscover the fundamentals of marketing from the best in th...ISBN-13:9781119668510
13Positioning: The Battle for Your MindAl Ries2001-01-03The first book to deal with the problems of communicating to...ISBN-13:0071705872
14Journal of Asian Business2002UCSD:31822032721136
15The Art of Digital MarketingIan Dodson2016-04-04The premier guide to digital marketing that works, and a sol...ISBN-13:1119265711
16Digital Marketing StrategySimon Kingsnorth2019-04-03Effectively select, align and manage digital channels and op...ISBN-13:0749484233
17Strategic Marketing PlanningRichard M.S. Wilson2010-05-04Strategic Marketing Planning concentrates on the critical pl...ISBN-13:1136435255
18Repositioning AsiaPhilip Kotler2002A repositioning effort has become crucial to Asia in 2002 as...ISBN-13:9780470820803
19From Consumer Experience to Affective Loyalty: Challenges an...María Pilar Martínez-Ruiz2018-02-19This research topic for Frontiers in Psychology highlights s...ISBN-13:2889454126
20Understanding Digital MarketingDamian Ryan2012-03-03Digital marketing now represents 25% of the marketing spend ...ISBN-13:0749464283
21Kotler On MarketingPhilip Kotler2012-12-11Since 1969, Philip Kotler's marketing text books have been r...ISBN-13:1471109569
22Marketing MovesPhilip Kotler2002The Internet, globalization, and hypercompetition are dramat...ISBN-13:9781578516001
23Strategic Marketing Management in AsiaSyed Saad Andaleeb2016-12-22With a view to continue the current growth momentum, excel i...ISBN-13:1786357453
24Social Media in the Public SectorInes Mergel2012-10-09Grounded in solid research, Social Media in the Public Secto...ISBN-13:1118237374
25Die Entwicklung des "Word-of-Mouth" Marketings zum "Eye-to-B...Lennart Järvinen2018-04-03Bachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kom...ISBN-13:3668675872
26Digital Marketing For DummiesRyan Deiss2020-08-25Get digital with your brand today! Digital Marketing for Dum...ISBN-13:1119660505
27ContagiousJonah Berger2016-05-03Upper Saddle River, N.J. : Creative Homeowner,ISBN-13:1451686587
28The Challenger CustomerBrent Adamson2015Four years ago, the bestselling authors of The Challenger Sa...ISBN-13:1591848156
29Principles of MarketingPhilip Kotler2008With global examples and completely up-to-date with the late...ISBN-13:9780273711568
30All Marketers are LiarsSeth Godin2005Presents an analysis of current marketing trends, maintainin...ISBN-13:9781591841005
31Summary: Marketing 3.0BusinessNews Publishing2014-10-14The must-read summary of Philip Kotler, Hermawan Kartajaya a...ISBN-13:2511017989
32Sticky MarketingGrant Leboff2011-01-03We live in a world were people have become empowered. Consum...ISBN-13:0749460512
33MegamarketingPhilip Kotler1986-01-01ISBN-13:9780000862051
34Brand SenseMartin Lindstrom2010-02-02The definitive book on sensory branding, shows how companies...ISBN-13:1439172013
35The Marketing BookMichael J. Baker2016-04-14The Marketing Book is everything you need to know but were a...ISBN-13:1134506120
36I distretti agroalimentari nel contesto globale. Un'analisi ...AA. VV.2011-05-19T00:00:00+02:00365.854ISBN-13:8856864851
37Organizational BehaviourStephen Perkins2013-01-03There is a large body of shared knowledge between the study ...ISBN-13:0749463619
38MarketingPhilip Kotler2015-05-20The ultimate resource for marketing professionals Today’s ...ISBN-13:1486001777
39The Byzantine HelleneDimiter Angelov2019-08Tells the story of Theodore Laskaris, a thirteenth-century B...ISBN-13:1108480713
40Kellogg on MarketingAlice M. Tybout2010-08-05The business classic, fully revised and updated for today's ...ISBN-13:9780470877630
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