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1Marketing 4.0Philip Kotler2016-12-05Marketing has changed forever—this is what comes next Mark...ISBN-13:1119341205
2Review of Marketing ResearchNaresh Malhotra - USE 04932011-07-21This special issue of Review of Marketing Research is unique...ISBN-13:0857248979
3Marketing 3.0Philip Kotler2010-03-30Understand the next level of marketing The new model for mar...ISBN-13:0470609796
4Handbook of Research on Strategic Innovation Management for ...Jamil, George Leal2018-04-13Innovation is a vital process for any business to remain com...ISBN-13:1522530134
5Connecting With Consumers Through Effective Personalization ...Remondes, Jorge2024-01-10In the rapidly evolving digital landscape, the ability to co...ISBN-13:1668491486
6Humanism in MarketingPhilip Kotler2024-10-25This edited collection hinges on the idea that marketing ser...ISBN-13:3031671554
7Systems Theory and Agile Brand ManagementJan Lies2024-06-21Brands started out as communication tools to influence the i...ISBN-13:1040049656
8Digital Business Models in Industrial EcosystemsKai-Ingo Voigt2021-10-20In recent years, digital business models have frequently bee...ISBN-13:3030820033
9Building Consumer-Brand Relationship in Luxury Brand Managem...Rodrigues, Paula2020-10-23Luxury is no longer a privilege of the high-net-worth indivi...ISBN-13:179984370X
10Introduction to Health Care ManagementSharon B. Buchbinder2019-10-14Introduction to Health Care Management, Fourth Edition is a ...ISBN-13:1284156567
11Encyclopedia of Organizational Knowledge, Administration, an...Khosrow-Pour D.B.A., Mehdi2020-09-29For any organization to be successful, it must operate in su...ISBN-13:1799834743
12H2H MarketingPhilip Kotler2023-07-18H2H Marketing focuses on redefining the role of marketing by...ISBN-13:3031223934
13Digital Marketing StrategyNiko Lahtinen2023-07-01This cutting-edge book presents a detailed overview of digit...ISBN-13:1035311313
14Navigating the Shifting Landscape of Consumer BehaviorSahin, Fatih2024-02-07The marketing world is transforming in this era of unprecede...9798369315958
15Strategic Islamic Business and ManagementAhmad Rafiki2024-08-08In the contemporary global market, this book underscores the...ISBN-13:3031617789
16Industry 4.0 and Global BusinessesEnis Yakut2022-01-21Industry 4.0 and Global Businesses: A Multidisciplinary Inve...ISBN-13:1801173265
17Marketing Strategy and Competitive Positioning, 7th EditionProf Graham Hooley2020-01-09Marketing Strategy and Competitive Positioning 6e deals with...ISBN-13:129227655X
18Communication Design and BrandingNuno Martins2023-08-30This book gathers new empirical findings fostering advances ...ISBN-13:3031353854
19Handbook of Research on Retailing Techniques for Optimal Con...Musso, Fabio2019-10-11In the world of economics and business, engaging with loyal ...ISBN-13:1799814130
20Responsible Consumption and SustainabilityEnrique Carlos Bianchi2023-07-11This book presents high-quality cases on the actions carried...ISBN-13:3031307429
21Planning and Analyzing Foreign Direct Investment Projects: E...Sarıaslan, Halil2018-12-14Globalization, accelerated by information technologies, has ...ISBN-13:1522576975
22Innovative Perspectives on Corporate Communication in the Gl...Olvera-Lobo, María Dolores2021-04-23Today's global markets demand that companies of all sizes lo...ISBN-13:179986801X
23Customer Satisfaction and Sustainability Initiatives in the ...Silvestri, Cecilia2019-11-15A well-planned marketing orientation strategy that keeps cus...ISBN-13:1799814211
24Managing Public Relations and Brand Image through Social Med...Singh, Anurag2016-05-16Each consumer now has the power to be a journalist, reviewer...ISBN-13:1522503331
25Fashion Communication in the Digital AgeNadzeya Kalbaska2019-06-03This book represents a major milestone in the endeavour to u...ISBN-13:303015436X
26Handbook of Research on Strategic Retailing of Private Label...Gómez-Suárez, Mónica2016-06-20As the global market continues to recuperate from economic d...ISBN-13:1522502211
27The Essentials of Today's Marketing-3Mehmet BAŞ2023-08-29CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING A...ISBN-13:6256504968
28Financial Ecosystem and Strategy in the Digital EraUmit Hacioglu2021-06-14This book analyses and discusses current issues and trends i...ISBN-13:303072624X
29THE ART OF PREDICTING THE FUTURE TRENDSAŞKIM NURDAN TÜMBEK TEKEOĞLU2024-05-15“The Art of Predicting the Future Trends” is a scholarly...ISBN-13:6256478770
30The Marketer's HandbookLaurie Young2011-04-22This book, written by a senior marketer with over thirty yea...ISBN-13:1119978505
31Publicidad contagiosaSilvia Sivera2016-06-30El marketing viral se inoculó en el panorama profesional pu...ISBN-13:8491161414
32The Palgrave Handbook of Dark Tourism StudiesPhilip R. Stone2018-02-20This handbook is the definitive reference text for the study...ISBN-13:1137475668
33Digital Marketing TechnologiesHashem Aghazadeh2024-04-19This book argues that digital marketing should benefit from ...ISBN-13:9819706076
34Handbook of Research on Economic and Social Impacts of Popul...Bayar, Yilmaz2021-06-25The increases in global wealth and the developments in the f...ISBN-13:1799873293
35AI and Machine Learning Applications in Supply Chains and Ma...Masengu, Reason2024-10-18While artificial intelligence (AI) simulates human intellige...9798369367629
36ICT Tools and Applications for Accessible TourismEusébio, Celeste2021-02-26The contribution of tourism to create an inclusive society r...ISBN-13:1799864308
37Navigating Digital Communication and Challenges for Organiza...Andrade, José Gabriel2022-04-15Public involvement has the power to promote an active circul...ISBN-13:1799897923
38Innovation in the Digital EconomyAgnieszka Rzepka2023-04-14The rapidly changing world requires constant revisions and a...ISBN-13:1000867196
39Customer Behaviour in eCommerceŠárka Zapletalová2023-02-11Online shopping is undergoing significant changes around the...ISBN-13:3031235746
40Social CRM in the Airline Industry: Engaging the Digital Nat...Laura Neises2013Social media has found its way into most businesses as a too...ISBN-13:3643903979
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