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Google Books
1The New Strategic Brand ManagementJean-Noël Kapferer2008Adopted internationally by business schools, MBA programs, a...ISBN-13:0749450851
2The New Strategic Brand ManagementJean-Noël Kapferer2012-01-03Adopted internationally by business schools and MBA programm...ISBN-13:0749465166
3The New Strategic Brand ManagementJean-Noël Kapferer2004Praise and Reviews "the best book on brands yet" - Design Ma...ISBN-13:9780749442835
4Strategic Brand ManagementJean-Noel Kapferer2000-07-01"Strategic Brand Management" deals with the concept and prac...ISBN-13:9780788193545
5Strategic Brand ManagementJean-Noël Kapferer1997This in-depth account of every aspect of brand management is...ISBN-13:9780749420697
6Strategic Brand ManagementJean-Noël Kapferer1996-10-24ISBN-13:9780749420895
7The New Strategic Brand ManagementJean-Noël Kapferer2008ISBN-13:9788175542914
8The New Strategic Brand Management, 5th EditionJean-Noël Kapferer2012Kapferer's essential, definitive reference source on brand m...OCLC:1137340668
9Strategic Brand ManagementKevin Lane Keller2003Incorporating the latest thinking and developments from both...ISBN-13:9780130411501
10Kapferer on LuxuryJean-Noël Kapferer2015-03-03Kapferer on Luxury addresses the No 1 challenge of all major...ISBN-13:0749474378
11Strategic Brand Management2009-01-01ISBN-13:9788175541092
12The Luxury StrategyJean-Noël Kapferer2012-09-03The Luxury Strategy, written by two world experts on the sub...ISBN-13:0749464925
13(Re)inventing the BrandJean-Noël Kapferer2001Are the 'classical' rules of brand management obsolete? Thes...ISBN-13:9780749435936
14Brand ManagementRik Riezebos2003Since the 1980s, brands and the management of brands have at...ISBN-13:9780273655053
15Advances in Luxury Brand ManagementJean-Noël Kapferer2017-09-21Presenting some of the most significant research on the mode...ISBN-13:3319511270
16Strategic Brand ManagementKevin Lane Keller2019-08-07For courses in brand management. Create profitable brand str...ISBN-13:9781292314969
17Strategic Brand ManagementRichard H. Elliott2007-01Strategic Brand Management approaches the subject of brand m...ISBN-13:9780199260003
18Strategic Brand Management in Higher EducationBang Nguyen2019-02-13University branding has increased substantially, due to dema...ISBN-13:0429639430
19Strategic Brand ManagementDeborah Roedder John2017This text provides readers with a framework of the four key ...ISBN-13:9780190646004
20Strategic Brand Management: Global EditionKevin Keller2013-11-06For students, managers and senior executives studying Brand ...ISBN-13:0273780042
21Private Label StrategyNirmalya Kumar2007As retailers have become more powerful and global, they have...ISBN-13:9781422101674
22Brand ManagementPaolo Popoli2017-11-08This book is an original, high-quality collection of chapter...ISBN-13:953513597X
23Strategic Brand Management for B2B MarketsSharad Sarin2010-11-10This book aims to uncover the hidden and unexploited power o...ISBN-13:8132105222
24Competitive Success, How Branding Adds ValueJohn Andrew Davis2010-03-08Competitive Success: How Branding Adds Value explains how co...ISBN-13:0470998229
25Brand ManagementTilde Heding2008-12-19For over two decades, it has been argued that the brand is a...ISBN-13:1134068298
26Strategic Brand ManagementKevin Lane Keller2011-10-01Incorporating the latest industry thinking and developments,...ISBN-13:9780273737872
27The Strategic Management of Information SystemsJoe Peppard2016-04-18Revised edition of the authors' Strategic planning for infor...ISBN-13:047003467X
28Strategic Brand Management, 2nd EditionAlexander Chernev2017-10-15Strategic Brand Management (2nd Edition) lays out a systemat...ISBN-13:9781936572359
29Creating Powerful Brands in Consumer, Service and Industrial...Leslie De Chernatony2003This is the third edition of one of world's most respected a...ISBN-13:0750659807
30Managing Brand EquityDavid A. Aaker2009-12-01The most important assets of any business are intangible: it...ISBN-13:9781439188385
31Brand RelevanceDavid A. Aaker2010-12-15Branding guru Aaker shows how to eliminate the competition a...ISBN-13:9780470922590
32Beloved BrandsGraham Robertson2018-01-06"Beloved Brands is a book every CMO or would-be CMO should r...ISBN-13:9781983625886
33Brand ManagementHarsh V. Verma2006Brands are wealth generators of the 21st century. With this ...ISBN-13:9788174464804
34Brand Management In A WeekPaul Hitchens2014-04-27Brand management just got easier Successful brands provide m...ISBN-13:1444197991
35Brands and Brand ManagementBarbara Loken2010Very few books exist that meaningfully integrate the rich an...CORNELL:31924111852715
36Social Media MarketingEric Anderson2010-07-24Preface Social media marking has been heralded as a sea chan...ISBN-13:9783642132995
37Usability of Speech Dialog SystemsThomas Hempel2008-04-04Before designing a speech application system, three key ques...ISBN-13:9783540783435
38Strategic Brand Management, 3rd EditionAlexander Chernev2020-01-31In Strategic Brand Management, Alexander Chernev, professor ...
39Brand SocietyMartin Kornberger2010-01-21"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each...ISBN-13:0521898269
40Strategic Brand Management, 2nd EditionChernev, Alexander2018-01-01In Strategic Brand Management (2nd Edition), Alexander Chern...ISBN-13:1936572389
Libris
1Strategic brand management : new approaches to creating and ...Kapferer, Jean Noel1992Strategic brand management : new approaches to creating and ...
2The new strategic brand management [Elektronisk resurs] adva...Kapferer, Jean Noël2012The new strategic brand management [Elektronisk resurs] adva...
3The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2008The new strategic brand management : creating and sustaining...
4The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël.2008The new strategic brand management [Elektronisk resurs] crea...
5The new strategic brand management : advanced insights and s...Kapferer, Jean Noël2012The new strategic brand management : advanced insights and s...
6Managing brand equity : capitalizing on the value of a brand...Aaker, David A.cop. 1991Managing brand equity : capitalizing on the value of a brand...
7The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2004The new strategic brand management : creating and sustaining...
8Brand management strategies : luxury and mass marketsD'Arienzo, William,2016Brand management strategies : luxury and mass markets
9New products managementCrawford, C. Merle 1924-20122015New products management
10The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël2008The new strategic brand management [Elektronisk resurs] crea...
11Brand revolution [Elektronisk resurs] Rethinking brand ident...Sicard, Marie-Claude.2012Brand revolution [Elektronisk resurs] Rethinking brand ident...
12New Luxury Management Creating and Managing Sustainable Valu...2017New Luxury Management Creating and Managing Sustainable Valu...
13Brand Hate Navigating Consumer Negativity in the Digital Wor...Kucuk, S. Umit.2019Brand Hate Navigating Consumer Negativity in the Digital Wor...
14Strategic market managementAaker, David A.cop. 2008Strategic market management
15Strategic market management : global perspectivesAaker, David A.2010Strategic market management : global perspectives
16Strategic marketing management : a business process approach...Moutinho, Luiz.2010Strategic marketing management : a business process approach...
17Political Marketing and Management in Ghana A New Architectu...2017Political Marketing and Management in Ghana A New Architectu...
18Strategic new product development for the global economy [El...Kono, Toyohiro.2007Strategic new product development for the global economy [El...
19Growth management [Elektronisk resurs] two hats are better t...Lester, Andrew2009Growth management [Elektronisk resurs] two hats are better t...
20Football and management [Elektronisk resurs] Comparisons bet...Soderman, Sten.2012Football and management [Elektronisk resurs] Comparisons bet...
21Luxury talent management [Elektronisk resurs] Leading and ma...Auguste, Gilles.2013Luxury talent management [Elektronisk resurs] Leading and ma...
22Competitive strategy for media firms : strategic and brand m...Chan-Olmsted, Sylvia M.cop. 2006Competitive strategy for media firms : strategic and brand m...
23Successful project managementYoung, Trevor L.2016Successful project management
24Brand choice [Elektronisk resurs] Revealing customers' uncon...Trappey, Randolph J.2004Brand choice [Elektronisk resurs] Revealing customers' uncon...
25Eating the Big Fish [Elektronisk resurs] How Challenger Bran...Morgan, Adam.2009Eating the Big Fish [Elektronisk resurs] How Challenger Bran...
26Sustainable Smart Cities Creating Spaces for Technological, ...2017Sustainable Smart Cities Creating Spaces for Technological, ...
27Leading Strategic Change in an Era of Healthcare Transformat...2016Leading Strategic Change in an Era of Healthcare Transformat...
28Design management : exploring fieldwork and applications2008Design management : exploring fieldwork and applications
29Strategic Management of Technology and Innovation [Elektroni...Lu, Lucy.2011Strategic Management of Technology and Innovation [Elektroni...
30Reputation Management [Elektronisk resurs] The Key to Succes...Doorley, John.2010Reputation Management [Elektronisk resurs] The Key to Succes...
31The Routledge companion to contemporary brand management [El...2016The Routledge companion to contemporary brand management [El...
32Back to the Future: Using Marketing Basics to Provide Custom...2018Back to the Future: Using Marketing Basics to Provide Custom...
33Airline marketing and managementShaw, Stephen, 1950-c2011Airline marketing and management
34Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...2017Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...
35Pharmaceutical lifecycle management [Elektronisk resurs] mak...Ellery, Tony.c2011Pharmaceutical lifecycle management [Elektronisk resurs] mak...
36Strategic marketing [Elektronisk resurs] planning and contro...Drummond, Graeme.c2008Strategic marketing [Elektronisk resurs] planning and contro...
37The retail start-up book : successfully plan, launch and gro...Gee, Rowland2019The retail start-up book : successfully plan, launch and gro...
38Marketing and Management Sciences [Elektronisk resurs] Proce...Simos, Theodore E.2010Marketing and Management Sciences [Elektronisk resurs] Proce...
39The business models handbook : templates, theory and case st...Hague, Paul N.2019The business models handbook : templates, theory and case st...
40Management accountingSeal, WillArrayManagement accounting
SwePub
1Strategic brand management : Archetypes for managing brands ...Högström, Claes, 1979-, Gustafsson, Anders, 1964-, Tronvoll, Bard, 1964-, Strategic brand management : Archetypes for managing brands ...
2Varumärket som strategiskt konkurrensmedel - Om konsten att...Melin, Frans,1997Varumärket som strategiskt konkurrensmedel - Om konsten att...
3The brand core and its management over timeUrde, Mats,The brand core and its management over time
4Strategic Brand Management Decision : the case of Sony Erics...Uggla, Henrik, Verick, Hira, Strategic Brand Management Decision : the case of Sony Erics...
5The Nobel Prize: A 'Heritage based' Brand-oriented NetworkUrde, Mats, Greyser, Stephen A, 2014The Nobel Prize: A 'Heritage based' Brand-oriented Network
6Märkesorientering - Utveckling av varumärken som strategis...Urde, Mats,1997Märkesorientering - Utveckling av varumärken som strategis...
7The Nobel Prize: the identity of a corporate heritage brandUrde, Mats, Greyser, Stephen A The Nobel Prize: the identity of a corporate heritage brand
8To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...Carlbäck, Mats,2017To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...
9Brand management in mergers and acquisitions : Emerging mark...Liu, Yipeng, Öberg, Christina, 1970-, Tarba, Shlomo Yedidia, Xing, Yijun, Brand management in mergers and acquisitions : Emerging mark...
10To Be or Not to Be . . . Brand Affiliation in the Hotel Indu...Carlbäck, Mats, 1965-,2017To Be or Not to Be . . . Brand Affiliation in the Hotel Indu...
11Strategic Design through Brand ContextualizationKarjalainen, Toni-Matti Nikitas, Alexandros, 1980- Rahe, Ulrike, 1964- Strategic Design through Brand Contextualization
12Car distribution organization : strategic issues in four con...Parment, Anders, 1972-, Axelsson, Björn, Professor, 2005Car distribution organization : strategic issues in four con...
13Private label competition : the perspective of Swedish brand...Hultman, Magnus, Opoku, Robert A., Salehi-Sangari, Esmail, Oghazi, Pejvak, Private label competition : the perspective of Swedish brand...
14Private label competition the perspective of Swedish branded...Hultman, Magnus, Opoku, Robert, Salehi-Sangari, Esmail, Oghazi, Pejvak, Private label competition the perspective of Swedish branded...
15Too big to fail? A case study of the rise and fall of a medi...Larsson, Anthony2018Too big to fail? A case study of the rise and fall of a medi...
16Open Source Business Model Balancing Customers and Community...Rosén, Thomas, 1967-, Brege, Staffan, Öhrwall-Rönnbäck, Anna, Hrastinski, Stefan, Dr., 2008Open Source Business Model Balancing Customers and Community...
17Product architecture transition in an evolving multi-brand o...Williamsson, David, Sellgren, Ulf, Söderberg, Anders, 1977-, Product architecture transition in an evolving multi-brand o...
18Manufacturer brands versus private brands: Hoch's strategic ...Anselmsson, Johan, Johansson, Ulf, Manufacturer brands versus private brands: Hoch's strategic ...
19Exploring Visual Production of Entrepreneurship : The case o...Sköld, David, Dymek, Mikolaj, Exploring Visual Production of Entrepreneurship : The case o...
20Innovation through Electronic Commerce : The Human Face of E...Wennberg, Helena, 1972-, Wennberg, Ulrika Innovation through Electronic Commerce : The Human Face of E...
21Dedicated Followers of Fashion An Economic Geographic Analys...Hauge, Atle, 1971-,2007Dedicated Followers of Fashion An Economic Geographic Analys...
22Sustainability Risk Management in Product Development Compan...Schulte, Jesko, Hallstedt, Sophie, 1969-, Gaziulusoy, İdil, Assistant Professor, Sustainability Risk Management in Product Development Compan...
23Affiliated Faculty as a strategic resource: Industry and uni...Fagrell, Per, Henningsson, Malin, Jörnesten, Anders, Geschwind, Lars, 2015Affiliated Faculty as a strategic resource: Industry and uni...
24Managing Customer Satisfaction, Brand Image, and Strength of...Gustafsson, Anders, Johnson, M. Roos, Inger, 2003Managing Customer Satisfaction, Brand Image, and Strength of...
25Curation: Frameworks For A Robust DefinitionYoung, Philip,Curation: Frameworks For A Robust Definition
26Hälsingegården i omvandling : en studie av världsarvsproc...Paju, Martin, 1956-,Hälsingegården i omvandling : en studie av världsarvsproc...

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