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Google Books
1The New Strategic Brand ManagementJean-Noël Kapferer2012-01-03Adopted internationally by business schools and MBA programm...ISBN-13:0749465166
2The New Strategic Brand ManagementJean-Noël Kapferer2008Adopted internationally by business schools, MBA programs, a...ISBN-13:0749450851
3The New Strategic Brand ManagementJean-Noël Kapferer2008-01-03Adopted internationally by business schools, MBA programmes ...ISBN-13:0749453494
4Strategic Brand ManagementJean-Noel Kapferer2000-07-01"Strategic Brand Management" deals with the concept and prac...ISBN-13:9780788193545
5Strategic Brand Management2009-01-01ISBN-13:9788175541092
6The Luxury StrategyJean-Noël Kapferer2012-09-03The Luxury Strategy, written by two world experts on the sub...ISBN-13:0749464925
7(Re)inventing the BrandJean-Noël Kapferer2001Are the 'classical' rules of brand management obsolete? Thes...ISBN-13:9780749435936
8Kapferer on LuxuryJean-Noël Kapferer2015-03-03Kapferer on Luxury addresses the No 1 challenge of all major...ISBN-13:0749474378
9Strategic Brand ManagementJean-Noël Kapferer1997This in-depth account of every aspect of brand management is...ISBN-13:9780749420697
10Strategic Brand Management in Higher EducationBang Nguyen2019-02-13University branding has increased substantially, due to dema...ISBN-13:0429639430
11The New Strategic Brand ManagementJean-Noel KapfererAdopted international by business schools, MBA programs, and...
12Strategic Brand ManagementRichard H. Elliott2007-01Strategic Brand Management approaches the subject of brand m...ISBN-13:9780199260003
13Brand ManagementRik Riezebos2003Since the 1980s, brands and the management of brands have at...ISBN-13:9780273655053
14Strategic Brand ManagementKevin Lane Keller2003ISBN-13:9787300061375
15Strategic Brand ManagementKevin Lane Keller2019-08-07For courses in brand management. Create profitable brand str...ISBN-13:9781292314969
16Strategic Brand Management, 2nd EditionAlexander Chernev2017-10-15Strategic Brand Management (2nd Edition) lays out a systemat...ISBN-13:9781936572359
17Best Practice Cases in BrandingKevin Lane Keller2008UCSC:32106019527180
18Strategic Brand Management: Global EditionKevin Keller2013-11-06For students, managers and senior executives studying Brand ...ISBN-13:0273780042
19The Management of LuxuryBenjamin Berghaus2018-06-03The Management of Luxury, second edition, presents a unique ...ISBN-13:0749481811
20Strategic Brand Management, 2nd EditionChernev, Alexander2018-01-01In Strategic Brand Management (2nd Edition), Alexander Chern...ISBN-13:1936572389
21Strategic Brand ManagementKevin Lane Keller2013-03-06Strategic Brand Management 2e provides a comprehensive and u...ISBN-13:0273737880
22Strategic Brand ManagementDeborah Roedder John2017This text provides readers with a framework of the four key ...ISBN-13:9780190646004
23Strategic Brand Management for B2B MarketsSharad Sarin2010-11-10This book aims to uncover the hidden and unexploited power o...ISBN-13:8132105222
24Designing Brand IdentityAlina Wheeler2012-10-11A revised new edition of the bestselling toolkit for creatin...ISBN-13:1118418743
25Private Label StrategyNirmalya Kumar2007As retailers have become more powerful and global, they have...ISBN-13:9781422101674
26Contemporary Brand ManagementJohny K. Johansson2014-01-17Written by experts on global marketing, Contemporary Brand M...ISBN-13:1483322947
27Strategic Brand ManagementJean-Noël Kapferer1996-10-24ISBN-13:9780749420895
28The Routledge Companion to Contemporary Brand ManagementFrancesca Dall'Olmo Riley2016-07-15The amount and range of brand related literature published i...ISBN-13:1317751574
29Routledge Companion to Coopetition StrategiesAnne-Sophie Fernandez2018-08-30This reference volume is the first to provide a comprehensiv...ISBN-13:1351734717
30Strategic Retail Management and Brand ManagementDoris Berger-Grabner2021-10In this book a comprehensive coverage of major retailing top...ISBN-13:9783110543834
31Emotional IntelligenceDaniel Goleman2012-01-11Everyone knows that high IQ is no guarantee of success, happ...ISBN-13:0553903209
32B2B Brand ManagementPhilip Kotler2006-09-22This is one of the first books to probe deeply into the art ...ISBN-13:3540447296
33Brand ManagementMichael Beverland2018-02-12Presenting the basics of brand management, the book provides...ISBN-13:9781473951983
34Brands and Brand ManagementBarbara Loken2010Very few books exist that meaningfully integrate the rich an...CORNELL:31924111852715
35The Brand ChallengeKartikeya Kompella2014-11-03The Brand Challenge provides a comprehensive and topical exa...ISBN-13:074947016X
36Brand Portfolio StrategyDavid A. Aaker2009-12-01In this long-awaited book from the world's premier brand exp...ISBN-13:9781439188835
37Strategic Brand ManagementKevin Lane Keller2008Strategic Brand Management explores why brands are important...ISBN-13:9780273706328
38Managing Brand EquityDavid A. Aaker2009-12-01The most important assets of any business are intangible: it...ISBN-13:9781439188385
39Getting Things DoneDavid Allen2001ALLEN/GETTING THINGS DONEISBN-13:9780142000281
40Branding YourselfErik Deckers2010-12-17Use social media to build a great personal brand: how to pre...ISBN-13:0789747278
Libris
1Strategic brand management : new approaches to creating and ...Kapferer, Jean Noel1992Strategic brand management : new approaches to creating and ...
2The new strategic brand management [Elektronisk resurs] adva...Kapferer, Jean NoëlThe new strategic brand management [Elektronisk resurs] adva...
3The new strategic brand management : creating and sustaining...Kapferer, Jean-NoëlThe new strategic brand management : creating and sustaining...
4The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël.The new strategic brand management [Elektronisk resurs] crea...
5The new strategic brand management : advanced insights and s...Kapferer, Jean NoëlThe new strategic brand management : advanced insights and s...
6Managing brand equity : capitalizing on the value of a brand...Aaker, David A.Managing brand equity : capitalizing on the value of a brand...
7The new strategic brand management : creating and sustaining...Kapferer, Jean-NoëlThe new strategic brand management : creating and sustaining...
8Brand management strategies : luxury and mass marketsD'Arienzo, William,Brand management strategies : luxury and mass markets
9New products managementCrawford, C. Merle 1924-2012New products management
10The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-NoëlThe new strategic brand management [Elektronisk resurs] crea...
11New Luxury Management Creating and Managing Sustainable Valu...New Luxury Management Creating and Managing Sustainable Valu...
12Brand revolution [Elektronisk resurs] Rethinking brand ident...Sicard, Marie-Claude.Brand revolution [Elektronisk resurs] Rethinking brand ident...
13Strategic market management : global perspectivesAaker, David A.Strategic market management : global perspectives
14Brand Hate Navigating Consumer Negativity in the Digital Wor...Kucuk, S. Umit.Brand Hate Navigating Consumer Negativity in the Digital Wor...
15Strategic market managementAaker, David A.Strategic market management
16Political Marketing and Management in Ghana A New Architectu...Political Marketing and Management in Ghana A New Architectu...
17Strategic marketing management : a business process approach...Moutinho, Luiz.2010Strategic marketing management : a business process approach...
18Strategic new product development for the global economy [El...Kono, Toyohiro.Strategic new product development for the global economy [El...
19Growth management [Elektronisk resurs] two hats are better t...Lester, AndrewGrowth management [Elektronisk resurs] two hats are better t...
20Football and management [Elektronisk resurs] Comparisons bet...Soderman, Sten.Football and management [Elektronisk resurs] Comparisons bet...
21Luxury talent management [Elektronisk resurs] ;] Leading and...Auguste, Gilles.Luxury talent management [Elektronisk resurs] ;] Leading and...
22Competitive strategy for media firms : strategic and brand m...Chan-Olmsted, Sylvia M.cop. 2006Competitive strategy for media firms : strategic and brand m...
23Successful project managementYoung, Trevor L.Successful project management
24Brand choice [Elektronisk resurs] Revealing customers' uncon...Trappey, Randolph J.Brand choice [Elektronisk resurs] Revealing customers' uncon...
25Eating the Big Fish [Elektronisk resurs] How Challenger Bran...Morgan, Adam.Eating the Big Fish [Elektronisk resurs] How Challenger Bran...
26Sustainable Smart Cities Creating Spaces for Technological, ...Sustainable Smart Cities Creating Spaces for Technological, ...
27Leading Strategic Change in an Era of Healthcare Transformat...Leading Strategic Change in an Era of Healthcare Transformat...
28Design management : exploring fieldwork and applicationsDesign management : exploring fieldwork and applications
29Strategic Management of Technology and Innovation [Elektroni...Lu, Lucy.2011Strategic Management of Technology and Innovation [Elektroni...
30Reputation Management [Elektronisk resurs] The Key to Succes...Doorley, John.Reputation Management [Elektronisk resurs] The Key to Succes...
31Back to the Future: Using Marketing Basics to Provide Custom...Back to the Future: Using Marketing Basics to Provide Custom...
32The Routledge companion to contemporary brand management [El...The Routledge companion to contemporary brand management [El...
33Airline marketing and managementShaw, Stephen, 1950-c2011Airline marketing and management
34Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...
35Pharmaceutical lifecycle management [Elektronisk resurs] mak...Ellery, Tony.Pharmaceutical lifecycle management [Elektronisk resurs] mak...
36Strategic marketing [Elektronisk resurs] planning and contro...Drummond, Graeme.Strategic marketing [Elektronisk resurs] planning and contro...
37The retail start-up book : successfully plan, launch and gro...Gee, RowlandThe retail start-up book : successfully plan, launch and gro...
38Marketing and Management Sciences [Elektronisk resurs] Proce...Simos, Theodore E.Marketing and Management Sciences [Elektronisk resurs] Proce...
39Management accountingSeal, WillManagement accounting
40The Routledge companion to contemporary brand managementThe Routledge companion to contemporary brand management
SwePub
1Strategic brand management : Archetypes for managing brands ...Högström, Claes, 1979-, Gustafsson, Anders, 1964-, Tronvoll, Bard, 1964-, Strategic brand management : Archetypes for managing brands ...
2Varumärket som strategiskt konkurrensmedel - Om konsten att...Melin, Frans,1997Varumärket som strategiskt konkurrensmedel - Om konsten att...
3Strategic Brand Management Decision : the case of Sony Erics...Uggla, Henrik, Verick, Hira, Strategic Brand Management Decision : the case of Sony Erics...
4The brand core and its management over timeUrde, Mats,The brand core and its management over time
5The Nobel Prize: A 'Heritage based' Brand-oriented NetworkUrde, Mats, Greyser, Stephen A, 2014The Nobel Prize: A 'Heritage based' Brand-oriented Network
6Märkesorientering - Utveckling av varumärken som strategis...Urde, Mats,1997Märkesorientering - Utveckling av varumärken som strategis...
7The Nobel Prize: the identity of a corporate heritage brandUrde, Mats, Greyser, Stephen A The Nobel Prize: the identity of a corporate heritage brand
8To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...Carlbäck, Mats,2017To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...
9Brand management in mergers and acquisitions : Emerging mark...Liu, Yipeng, Öberg, Christina, 1970-, Tarba, Shlomo Yedidia, Xing, Yijun, Brand management in mergers and acquisitions : Emerging mark...
10The elements of brand strategy : An empirical investigationKlopper, HB, Pesämaa, Ossi, 1970-, The elements of brand strategy : An empirical investigation
11Strategic Design through Brand ContextualizationKarjalainen, Toni-Matti Nikitas, Alexandros, 1980- Rahe, Ulrike, 1964- Strategic Design through Brand Contextualization
12Product architecture transition in an evolving multi-brand o...Williamsson, David, Sellgren, Ulf, Söderberg, Anders, 1977-, Product architecture transition in an evolving multi-brand o...
13Car distribution organization : strategic issues in four con...Parment, Anders, 1972-,2005Car distribution organization : strategic issues in four con...
14Private label competition the perspective of Swedish branded...Hultman, Magnus, Opoku, Robert, Salehi-Sangari, Esmail, Oghazi, Pejvak, Private label competition the perspective of Swedish branded...
15Too big to fail? A case study of the rise and fall of a medi...Larsson, Anthony2018Too big to fail? A case study of the rise and fall of a medi...
16Place brand communication for sustainable urban developmentCassinger, Cecilia,2019Place brand communication for sustainable urban development
17Open Source Business Model Balancing Customers and Community...Rosén, Thomas, 1967-,2008Open Source Business Model Balancing Customers and Community...
18Curation: Frameworks For A Robust DefinitionYoung, Philip,2012Curation: Frameworks For A Robust Definition
19Manufacturer brands versus private brands: Hoch's strategic ...Anselmsson, Johan, Johansson, Ulf, Manufacturer brands versus private brands: Hoch's strategic ...
20Innovation through Electronic Commerce : The Human Face of E...Wennberg, Helena, 1972-, Wennberg, Ulrika Innovation through Electronic Commerce : The Human Face of E...
21Exploring Visual Production of Entrepreneurship : The case o...Sköld, David, Dymek, Mikolaj, Exploring Visual Production of Entrepreneurship : The case o...
22Dedicated Followers of Fashion An Economic Geographic Analys...Hauge, Atle, 1971-,2007Dedicated Followers of Fashion An Economic Geographic Analys...
23Sustainability Risk Management in Product Development Compan...Schulte, Jesko,2019Sustainability Risk Management in Product Development Compan...
24Affiliated Faculty as a strategic resource: Industry and uni...Fagrell, Per, Henningsson, Malin, Jörnesten, Anders, Geschwind, Lars, 2015Affiliated Faculty as a strategic resource: Industry and uni...
25Managing Customer Satisfaction, Brand Image, and Strength of...Gustafsson, Anders, Johnson, M. Roos, Inger, 2003Managing Customer Satisfaction, Brand Image, and Strength of...
26Hälsingegården i omvandling en studie av världsarvsproces...Paju, Martin, 1956-,2016Hälsingegården i omvandling en studie av världsarvsproces...

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