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Google Books
1Services MarketingRao2004-09ISBN-13:9788131704974
2EBOOK: Principles of Services MarketingAdrian Palmer2013-01-16Now in its seventh edition, Principles of Services Marketing...ISBN-13:0077152379
3Services MarketingK. Rama Moahana Rao2011ISBN-13:9788131732250
4Financial Services MarketingChristine Ennew2017-11-07Now in its 3rd edition, Financial Services Marketing offers ...ISBN-13:113485059X
5Professional Services MarketingMike Schultz2013-05-15A proven approach to revenue-generating marketing and client...ISBN-13:1118688430
6EBOOK: Services Marketing: Integrating Customer Focus Across...Alan Wilson2012-06-16The Second European Edition of Services Marketing: Integrati...ISBN-13:007714659X
7The Routledge Companion to Financial Services MarketingTina Harrison2014-12-05Interest in Financial Services Marketing has grown hugely ov...ISBN-13:1134095627
8Services Marketing: People, Technology, Strategy (Eighth Edi...Jochen Wirtz2016-03-29Services Marketing: People, Technology, Strategy is the eigh...ISBN-13:194465903X
9B2B & SERVICE MARKETINGDr. Saroj Kumar2025-06-19MBA, FOURTH SEMESTER According to the New Syllabus of ‘Dr....ISBN-13:9354802516
10Service Industries MarketingMark Gabbott2014-02-25This book covers a wide spectrum of topics, service contexts...ISBN-13:1135228973
11Services MarketingC. Bhattacharya2009While most books on marketing and services are readable, ver...ISBN-13:9788174464774
12Services MarketingDavid L. Kurtz1998In an engaging and interesting writing style, the authors pr...IND:30000056305026
13Services MarketingChristopher Lovelock2015-05-20"Services Marketing is well known for its authoritative pres...ISBN-13:1486004768
14EBOOK: Services Marketing: Integrating Customer Focus Across...Alan Wilson2016-01-16European economies are now dominated by services, and virtua...ISBN-13:0077169328
15Services Marketing: People, Technology, Strategy (Ninth Edit...Jochen Wirtz2021-10-15Services Marketing: People, Technology, Strategy is the nint...ISBN-13:1944659811
16Services MarketingChristopher H. Lovelock1984Combining conceptual rigor with real-world and practical app...UOM:49015001092833
17Services MarketingChristo Boshoff2009-07-11As the primary focus of the global economy has moved from ag...ISBN-13:9780702177439
18Services Marketing and ManagementBalaji B.2002Concept Of Service | Service Characterristics | Service Expe...ISBN-13:9788121921619
19Emerging Perspectives on Services MarketingLeonard L. Berry1983UOM:39076007024255
20Health Services MarketingRichard K. Thomas2007-10-30For today’s busy health care professional, clinical expert...ISBN-13:0387736069
21Principles of Services MarketingAdrian Palmer1994Covering management of the service counter and recovery from...PSU:000033774442
22Managing Services MarketingJohn E. G. Bateson1999This study covers coverage of key topics in services marketi...PSU:000044220037
23Services Marketing ManagementPeter Mudie2012-06-25Services Marketing Management builds on the success of the p...ISBN-13:1136366792
24Services MarketingAlan M. Wilson2012This book focuses on the development of customer relationshi...ISBN-13:9780077131715
25Services MarketingValarie A. Zeithaml2023"This edition is for students and business people who recogn...ISBN-13:9781260564167
26Essentials of Services MarketingJochen Wirtz2018-09-26The full text downloaded to your computer With eBooks you ca...ISBN-13:1292090065
27The Essence of Services MarketingAdrian Payne1993In order that a service business can survive in today's ever...ISBN-13:9780132848527
28Essentials of Services MarketingJochen Wirtz2012-08-31Make it easy for students to understand: Clear, Simple Langu...ISBN-13:0133358976
29Services MarketingHelen Woodruffe1995This text provides a comprehensive analysis of the developme...UOM:35128002027363
30Principles of Service Marketing and ManagementChristopher H. Lovelock2002For undergraduate courses in Service Marketing and Managemen...PSU:000051648725
31Services Marketing ManagementHans Kasper1999-07-27Services Marketing Management An International Perspective S...PSU:000043423248
32Services Marketing: Text And CasesVerma2007-09ISBN-13:9788177586732
33Services MarketingValarie A. Zeithaml2006Services Marketing, 4/e, by Zeithaml and Bitner provides a c...UCSC:32106018344975
34Marketing ServicesLeonard L. Berry1991-09-30Excellent service is the foundation for services marketing, ...ISBN-13:1439105324
35Marketing of ServicesDr. Sudhinder Singh Chowhan2015-04-11The book is highly useful to both the academics and administ...ISBN-13:1329057597
36The Trade Marks Journal1998-02-04NYPL:33433060215211
37ABU Journal of Marketing Management2006STANFORD:36105133298328
38Services MarketingSteve Baron1995This book explains the issues, models and theories currently...ISBN-13:9780333618370
39Advances in Services Marketing and ManagementTeresa A. Swartz1992Part of a series which offers an interdisciplinary approach ...ISBN-13:9781559385435
40Services MarketingAdrian Palmer1995This text with cases provides a contemporary overview of key...IND:30000056305042
Libris
1Services marketing : integrating customer focus across the f...Wilson, Alan M.2016Services marketing : integrating customer focus across the f...
2Services marketing : integrating customer focus across the f...cop. 2012Services marketing : integrating customer focus across the f...
3Principles & practice of marketingBlythe, JimArrayPrinciples & practice of marketing
4Manga for success. [Elektronisk resurs] : marketingYasuda, Takashi (Marketing consultant)ArrayManga for success. [Elektronisk resurs] : marketing
5Services marketing : integrating customer focus across the f...Zeithaml, Valarie A.2009Services marketing : integrating customer focus across the f...
6Professional services marketingMorgan, Neil A.1991Professional services marketing
7Services marketing : integrating customer focus across the f...cop. 2008Services marketing : integrating customer focus across the f...
8Services marketing : people, technology, strategyLovelock, Christopher H.[2016]Services marketing : people, technology, strategy
9Services marketing : people, technology, strategyWirtz, JochenArrayServices marketing : people, technology, strategy
10Bank marketing1972-Bank marketing
11Marketing : real people, real decisions2009Marketing : real people, real decisions
12Relationship marketing : bringing quality, customer service ...Christopher, Martin1991Relationship marketing : bringing quality, customer service ...
13Services marketing [Elektronisk resurs] managing the service...Bruhn, Manfred2006Services marketing [Elektronisk resurs] managing the service...
14Services marketing : integrating customer focus across the f...Zeithaml, Valarie Acop. 2000Services marketing : integrating customer focus across the f...
15Services marketing : integrating customer focus across the f...Zeithaml, Valarie A.ArrayServices marketing : integrating customer focus across the f...
16MarketingBaines, Paul, 1973-ArrayMarketing
17Services marketingWoodruffe, Helen1995Services marketing
18Marketing planning for servicesMcDonald, Malcolm1996Marketing planning for services
19Services marketing : people, technology, strategyLovelock, Christopher H.ArrayServices marketing : people, technology, strategy
20Services marketing : integrating customer focus across the f...Zeithaml, Valarie A.c2013Services marketing : integrating customer focus across the f...
21Services Marketing : integrating customer focus across the f...Zeithaml, Valarie A.ArrayServices Marketing : integrating customer focus across the f...
22Services marketingZeithaml, Valarie A.1996Services marketing
23Services marketingChitty, William2012Services marketing
24Insurance marketing : services and relationshipsGidhagen, Mikael, 1969-1998Insurance marketing : services and relationships
25Services marketing : text, cases & readingsLovelock, Christopher H.cop. 1984Services marketing : text, cases & readings
26Services marketing : integrating customer focus across the f...Wilson, Alan M.2022Services marketing : integrating customer focus across the f...
27Services marketing : people, technology, strategyWirtz, Jochen2022Services marketing : people, technology, strategy
28Marketing news : reporting on the marketing profession1967-Marketing news : reporting on the marketing profession
29Services marketing : concepts, strategies & casesHoffman, K. Douglascop. 2006Services marketing : concepts, strategies & cases
30ServicesHatcher, Andrewcop. 2013Services
31Services marketing : text and casesBaron, Steve2009Services marketing : text and cases
32Marketing strategies for services : globalization, client-or...1994Marketing strategies for services : globalization, client-or...
33Services Marketing [Elektronisk resurs]Steve Baron2018Services Marketing [Elektronisk resurs]
34Marketing services : a study of the marketing function of se...Grönroos, Christian, 1947-1979Marketing services : a study of the marketing function of se...
35Services marketing : managing the service value chainBruhn, Manfred2006Services marketing : managing the service value chain
36Marketing health services [Elektronisk resurs]c1997-Marketing health services [Elektronisk resurs]
37Financial services marketing : an international guide to pri...Ennew, Christine2007Financial services marketing : an international guide to pri...
38Services marketing : people, technology, strategyLovelock, Christopher Hcop. 2004Services marketing : people, technology, strategy
39Services marketing : people, technology, strategyLovelock, Christopher H.2000Services marketing : people, technology, strategy
40Marketing services : competing through qualityBerry, Leonard L.cop. 1991Marketing services : competing through quality
SwePub
1Services marketing : A contemporary approachBerndt, Adele, 1966- Boshoff, Christo Services marketing : A contemporary approach
2Relationship marketing : Past, present, and futureGummerus, Johanna von Koskull, Catharina Kowalkowski, Christian, 1978- Relationship marketing : Past, present, and future
3International services marketing strategies : customer attit...Nilvander, FridaInternational services marketing strategies : customer attit...
4Marketing perspectivesHultman, Claes, 1947- Hills, Gerald E. Marketing perspectives
5Insurance marketing : services and relationshipsGidhagen, Mikael, 1969-Insurance marketing : services and relationships
6Critical Business Episodes : The Criticality of Damage Adjus...Gidhagen, Mikael, 1969- Edvardsson, Bo, Professor Critical Business Episodes : The Criticality of Damage Adjus...
7Sensory marketingHultén, Bertil Broweus, Niklas van Dijk, Marcus Sensory marketing
8Rhetorical business : a study of marketing work in the spiri...Nilsson, TomasRhetorical business : a study of marketing work in the spiri...
9International services marketing : What can be learnt from a...Hyder, Akmal, 1952- Fregidou-Malama, Maria, 1944- International services marketing : What can be learnt from a...
10”Varför ska vi heta som vårt hus?” En studie av markna...Perotti, Anna Sofia”Varför ska vi heta som vårt hus?” En studie av markna...
11Towards the development of knowledge-based marketing : how t...Caesarius, Leon Michael, 1971- Hohenthal, Jukka Towards the development of knowledge-based marketing : how t...
12An assessment of the empirical characteristics of top journa...Svensson, Göran Tronvoll, Bård Slåtten, Terje An assessment of the empirical characteristics of top journa...
13Adaptation in international service marketing : Standardizat...Nilvander, Frida, 1983- Hyder, Akmal Adaptation in international service marketing : Standardizat...
14Technology and financial services : Marketing in times of U-...Morrison, Stacey Pitt, Leyland Kietzmann, Jan Technology and financial services : Marketing in times of U-...
15Video Game Marketing : A student textbookZackariasson, Peter Dymek, Mikolaj Video Game Marketing : A student textbook
16From product to Service and Experience and back : How tra...Philipson, SarahFrom product to Service and Experience and back : How tra...
17Adjusting Classic Marketing Lenses on Retail Supply Chain Ma...Jafari, Hamid Nyberg, Anna Hertz, Susanne Adjusting Classic Marketing Lenses on Retail Supply Chain Ma...
18Financial services Apps : What makes the difference between ...Vella, J. Wallström, Åsa Farshid, Mana Financial services Apps : What makes the difference between ...
19The value of mobile marketing for consumers and retailers : ...Ström, Roger, 1963- Vendel, Martin, 1963- The value of mobile marketing for consumers and retailers : ...
20A typology of post-M&A marketing integrationÖberg, Christina, 1970-A typology of post-M&A marketing integration
21[Marketing and undernourished elderly]Schneede, Jörn[Marketing and undernourished elderly]
22The risks of providing services : Differential risk effects ...Nordin, Fredrik Kindström, Daniel Kowalkowski, Christian, 1978- Rehme, Jakob The risks of providing services : Differential risk effects ...
23Recapturing the Trends in the Application of Postponement in...Jafari, Hamid Nyberg, Anna Hertz, Susanne Recapturing the Trends in the Application of Postponement in...
24Young-elderly and digital servicesAllmér, Hans, 1958- Råberg, Michael, 1966- Young-elderly and digital services
25Destination: A circular tourism economy : a handbook for tra...Manniche, Jesper Topsø Larsen, Karin Brandt Broegaard, Rikke Holland, Emil Destination: A circular tourism economy : a handbook for tra...
26Introduction to services marketingdu Plessis, Flip Berndt, Adele, 1966- Introduction to services marketing
27Exit Services Marketing – Enter Service MarketingGummesson, EvertExit Services Marketing – Enter Service Marketing
28Service Encounters in 2015 : Desires and Needs of Future Cus...Salomonson, Nicklas Lind, Mikael Service Encounters in 2015 : Desires and Needs of Future Cus...
29Services marketing in a cross-cultural environment : the cas...Hyder, Akmal S., 1952- Fregidou-Malama, Maria, 1944- Services marketing in a cross-cultural environment : the cas...
30Marketing and Sustainability : Contradiction or the Path to ...Albinsson, Pia A. Guyader, Hugo, 1990- Ottosson, Mikael, 1980- Parment, Anders, 1972- Marketing and Sustainability : Contradiction or the Path to ...
31Balance between auditing and marketing : an explorative stud...Broberg, Pernilla, 1981- Umans, Timurs, 1981- Gerlofstig, Carl Balance between auditing and marketing : an explorative stud...
32Technology acceptance attitudes towards cashfree bankingNilvander, Frida, 1983-Technology acceptance attitudes towards cashfree banking
33Relationship marketing in the fitness field : a Bourdieu-ins...Sandell, Michaela Lagrosen, Stefan Relationship marketing in the fitness field : a Bourdieu-ins...
34Fading customer relationships in professional servicesÅkerlund, HelenaFading customer relationships in professional services
35Business-to-Business Marketing : How to Understand and Succe...Owusu, Richard A., 1960- Hinson, Robert Ogechi, Adeola Oguji, Nnamdi Business-to-Business Marketing : How to Understand and Succe...
36Aiming for a perceived partnership in relationship lending :...Lundahl, Nicolaus Silver, Lars, 1966- Aiming for a perceived partnership in relationship lending :...
37Practical Value of Adequate Marketing Management TheoryGummesson, EvertPractical Value of Adequate Marketing Management Theory
38Scientific Identity in Top Journals of Services Marketing : ...Svensson, Göran Slåtten, Terje Tronvoll, Bård Scientific Identity in Top Journals of Services Marketing : ...
39The emergence of the new service marketing : Nordic school p...Gummesson, Evert Grönroos, Christian The emergence of the new service marketing : Nordic school p...
40Sensory marketing in advertising and service environmentsHultén, BertilSensory marketing in advertising and service environments

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