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TräffBildTitelFörfattare (1st/rad)TrycktBeskrivningIdentifiering
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1The New Strategic Brand ManagementJean-Noël Kapferer2012-01Adopted internationally by business schools, MBA programmes ...ISBN-13:9780749465155
2The New Strategic Brand ManagementJean-Noël Kapferer2008Adopted internationally by business schools, MBA programmes ...ISBN-13:0749450851
3The New Strategic Brand ManagementJean-Noël Kapferer2012-01-03Adopted internationally by business schools and MBA programm...ISBN-13:0749465166
4Strategic Brand ManagementJean-Noël Kapferer1994"The art of building sales is, to a large extent, the art of...ISBN-13:0029170451
5The Luxury StrategyJean-Noël Kapferer2012-09-03The Luxury Strategy, written by two world experts on the sub...ISBN-13:0749464925
6Strategic Brand Management2009-01-01ISBN-13:9788175541092
7Strategic Brand Management, 3rd EditionAlexander Chernev2020-01-31Strategic Brand Management (3rd Edition) lays out a systemat...ISBN-13:9781936572625
8The New Strategic Brand ManagementJean-Noël Kapferer2008ISBN-13:9788175542914
9Strategic Brand Management and DevelopmentSotiris T. Lalaounis2020-12-30Bringing together theories and concepts from brand managemen...ISBN-13:1000298183
10Strategic Brand ManagementKevin Lane Keller2002-12-01Incorporating developments from both academia and industry, ...ISBN-13:9780131216112
11Brand Portfolio StrategyDavid A. Aaker2020-03-24In this long-awaited book from the world’s premier brand e...ISBN-13:1982146524
12Kapferer on LuxuryJean-Noël Kapferer2015-03-03This book addresses the No 1 challenge of all major luxury b...ISBN-13:0749474378
13Strategic Brand Communication CampaignsDon E. Schultz1999In the marketplace of the 21st century, the critical form of...UOM:39076002099450
14(Re)inventing the BrandJean-Noël Kapferer2001Are the 'classical' rules of brand management obsolete? Thes...ISBN-13:9780749435936
15Strategic Brand Management for B2B MarketsSharad Sarin2010-11-10This book aims to uncover the hidden and unexploited power o...ISBN-13:8132105222
16Asian Brand Strategy (Revised and Updated)M. Roll2016-02-11This second edition of the bestselling Asian Brand Strategy ...ISBN-13:113735917X
17Private Label StrategyNirmalya Kumar2007The growth in private labels has huge implications for manag...ISBN-13:9781422101674
18Positioning the BrandRik Riezebos2012-03-15Positioning is hot. Not only in the realm of consumer goods ...ISBN-13:113662709X
19Strategic Brand ManagementKevin Lane Keller2013Incorporating the latest industry thinking and developments,...ISBN-13:9780132664257
20Strategic Brand ManagementDeborah Roedder John2017This text provides readers with a framework of the four key ...ISBN-13:9780190646004
21Strategic Brand Management in Higher EducationBang Nguyen2019-02-13University branding has increased substantially, due to dema...ISBN-13:0429639430
22Contemporary Brand ManagementJohny K. Johansson2014-01-17Written by experts on global marketing, Contemporary Brand M...ISBN-13:1483322947
23Brand ManagementHarsh V. Verma2006Brands are wealth generators of the 21st century. With this ...ISBN-13:9788174464804
24Strategic Brand ManagementKevin Lane Keller2013-03-06Strategic Brand Management 2e provides a comprehensive and u...ISBN-13:0273737880
25Brand ManagementRik Riezebos2003The goal of this book is not only to give insight into what ...ISBN-13:9780273655053
26Branding and Brand EquityKevin Lane Keller2002PSU:000045792069
27Strategic Brand ManagementKevin Lane Keller2019-08-07For courses in brand management. Create profitable brand str...ISBN-13:9781292314969
28The Enduring Strategic BrandLuc Bardin2017-05-18Author Luc Bardin investigates precisely what it takes to bu...ISBN-13:9781911583493
29Strategy That WorksPaul Leinwand2016-01-12How to close the gap between strategy and execution Two-thir...ISBN-13:1625275218
30Aaker on BrandingDavid Aaker2014-07-15An expert presents in a compact form the 20 essential princi...ISBN-13:1614488320
31PrimalbrandingPatrick Hanlon2006-01-24Identifies seven components that can enable companies to bra...ISBN-13:074327797X
32Advances in Luxury Brand ManagementJean-Noël Kapferer2017-09-21Presenting some of the most significant research on the mode...ISBN-13:3319511270
33International Luxury Brand StrategyPierre Xiao Lu2021-11-22This book looks at luxury brand management and strategy from...ISBN-13:0429873964
34Brand ManagementMichael Beverland2018-01-27Presenting the basics of brand management, the book provides...ISBN-13:1526415895
35Sticky BrandingJeremy Miller2015-01-10Stand out, attract customers and grow your company into a st...ISBN-13:1459728114
36The Management of LuxuryBenjamin Berghaus2018-06-03Examine luxury branding on a global scale, with more than fi...ISBN-13:0749481811
37Strategic Retail Management and Brand ManagementDoris Berger-Grabner2021-10-25In this book a comprehensive coverage of major retailing top...ISBN-13:3110543958
38The Brand Book: How to Build a Profitable Brand - Fast, Effe...Thomas Oosthuizen2013-09-05A comprehensive guide to the do's and don’ts of marketing,...ISBN-13:1920292160
39From Brand Vision to Brand EvaluationLeslie de Chernatony2010-07-15Seeing the world's biggest brands gain ground over the world...ISBN-13:1136439935
40Vertical Brand Portfolio ManagementDiederich Bakker2014-12-01Diederich Bakker develops a comprehensive planning process t...ISBN-13:3658082216
Libris
1Strategic brand management : new approaches to creating and ...Kapferer, Jean Noel1992Strategic brand management : new approaches to creating and ...
2The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2008The new strategic brand management : creating and sustaining...
3The new strategic brand management [Elektronisk resurs] adva...Kapferer, Jean Noël2012The new strategic brand management [Elektronisk resurs] adva...
4The new strategic brand management : advanced insights and s...Kapferer, Jean Noël2012The new strategic brand management : advanced insights and s...
5Strategic brand management [Elektronisk resurs] building, me...Keller, Kevin Lane, 1956-c2013Strategic brand management [Elektronisk resurs] building, me...
6The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël.2008The new strategic brand management [Elektronisk resurs] crea...
7Brand revolution [Elektronisk resurs] Rethinking brand ident...Sicard, Marie-Claude.2012Brand revolution [Elektronisk resurs] Rethinking brand ident...
8The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2004The new strategic brand management : creating and sustaining...
9Strategic brand management : new approaches to creating and ...Kapferer, Jean Noel1995Strategic brand management : new approaches to creating and ...
10Strategic brand management : building, measuring and managin...Keller, Kevin Lane, 1956-2008Strategic brand management : building, measuring and managin...
11Managing brand equity : capitalizing on the value of a brand...Aaker, David A.cop. 1991Managing brand equity : capitalizing on the value of a brand...
12The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël2008The new strategic brand management [Elektronisk resurs] crea...
13Strategic brand management : a European perspectiveKeller, Kevin Lane, 1956-2012Strategic brand management : a European perspective
14Brand management strategies : luxury and mass marketsD'Arienzo, William,2016Brand management strategies : luxury and mass markets
15Brand positioning : connecting marketing strategy and commun...Kostelijk, ErikArrayBrand positioning : connecting marketing strategy and commun...
16Strategic market managementAaker, David A.cop. 2008Strategic market management
17Brand choice [Elektronisk resurs] Revealing customers' uncon...Trappey, Randolph J.2004Brand choice [Elektronisk resurs] Revealing customers' uncon...
18New products managementCrawford, C. Merle 1924-20122015New products management
19Brand Hate Navigating Consumer Negativity in the Digital Wor...Kucuk, S. Umit.2019Brand Hate Navigating Consumer Negativity in the Digital Wor...
20Strategic integrated marketing communication : theory and pr...Percy, Larry2008Strategic integrated marketing communication : theory and pr...
21The limits to capitalist nature : theorizing and overcoming ...Brand, Ulrich, 1967-ArrayThe limits to capitalist nature : theorizing and overcoming ...
22Strategic brand management and development : creating and ma...Lalaounis, Sotiris T., 1980-ArrayStrategic brand management and development : creating and ma...
23Strategic creativity : a business field guide to advertising...Landa, RobinArrayStrategic creativity : a business field guide to advertising...
24Strategic marketing [Elektronisk resurs] planning and contro...Drummond, Graeme.c2008Strategic marketing [Elektronisk resurs] planning and contro...
25Strategic market management : global perspectivesAaker, David A.2010Strategic market management : global perspectives
26Strategic new product development for the global economy [El...Kono, Toyohiro.2007Strategic new product development for the global economy [El...
27The ways to new [Elektronisk resurs] 15 paths to disruptive ...Dru, Jean-Mariecop. 2015The ways to new [Elektronisk resurs] 15 paths to disruptive ...
28The artisan brand : entrepreneurship and marketing in contem...ArrayThe artisan brand : entrepreneurship and marketing in contem...
29Strategic marketing management : a business process approach...Moutinho, Luiz.2010Strategic marketing management : a business process approach...
30New Luxury Management Creating and Managing Sustainable Valu...2017New Luxury Management Creating and Managing Sustainable Valu...
31Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...2017Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...
32Competitive strategy for media firms : strategic and brand m...Chan-Olmsted, Sylvia M.cop. 2006Competitive strategy for media firms : strategic and brand m...
33Transforming knowledge systems for life on Earth [Elektronis...Fazey, Ioan2020Transforming knowledge systems for life on Earth [Elektronis...
34The new emerging market multinationals : four strategies for...Chattopadhyay, Amitava.c2012The new emerging market multinationals : four strategies for...
35You Are the Brand [Elektronisk resurs]Adubato, PhD2011You Are the Brand [Elektronisk resurs]
36Asian brand strategy [Elektronisk resurs] How Asia builds st...Roll, Martin.2005Asian brand strategy [Elektronisk resurs] How Asia builds st...
37Political Marketing and Management in Ghana A New Architectu...2017Political Marketing and Management in Ghana A New Architectu...
38The retail start-up book : successfully plan, launch and gro...Gee, Rowland2019The retail start-up book : successfully plan, launch and gro...
39Domino's brand carrying our business [Elektronisk resurs] : ...2013Domino's brand carrying our business [Elektronisk resurs] : ...
40Marty Neumeier's innovation workshop : brand strategy + desi...Neumeier, Marty, 1947-cop. 2010Marty Neumeier's innovation workshop : brand strategy + desi...
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