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1The New Strategic Brand ManagementJean-Noël Kapferer2012-01-03Adopted internationally by business schools and MBA programm...ISBN-13:0749465166
2The New Strategic Brand ManagementJean-Noël Kapferer2008Adopted internationally by business schools, MBA programs, a...ISBN-13:0749450851
3Strategic Brand ManagementJean-Noël Kapferer1994"The art of building sales is, to a large extent, the art of...ISBN-13:0029170451
4The New Strategic Brand ManagementJean-Noël Kapferer2008-01-03Adopted internationally by business schools, MBA programmes ...ISBN-13:0749453494
5Strategic Brand Management2009-01-01ISBN-13:9788175541092
6The Luxury StrategyJean-Noël Kapferer2012-09-03The Luxury Strategy, written by two world experts on the sub...ISBN-13:0749464925
7Kapferer on LuxuryJean-Noël Kapferer2015-03-03Kapferer on Luxury addresses the No 1 challenge of all major...ISBN-13:0749474378
8(Re)inventing the BrandJean-Noël Kapferer2001A discussion of the practical realities of brand management....ISBN-13:9780749435936
9Strategic Brand ManagementRichard Rosenbaum-Elliott2015-07-30Strategic Brand Management third edition, uniquely analyses ...ISBN-13:0198704208
10Brand ManagementRik Riezebos2003Since the 1980s, brands and the management of brands have at...ISBN-13:9780273655053
11Strategic Brand ManagementKevin Lane Keller2002-12-01Incorporating developments from both academia and industry, ...ISBN-13:9780131216112
12Strategic Brand ManagementRichard H. Elliott2007-01Strategic Brand Management approaches the subject of brand m...ISBN-13:9780199260003
13Strategic Brand ManagementKevin Lane Keller2013-03-06Strategic Brand Management 2e provides a comprehensive and u...ISBN-13:0273737880
14Strategic Brand ManagementDeborah Roedder John2017This text provides readers with a framework of the four key ...ISBN-13:9780190646004
15Luxury Brand ManagementMichel Chevalier2012-05-18The definitive guide to managing a luxury brand, newly revis...ISBN-13:1118171799
16Strategic Brand Management, 2nd EditionChernev, Alexander2018-01-01In Strategic Brand Management (2nd Edition), Alexander Chern...ISBN-13:1936572389
17Advanced Marketing ManagementNikolaos Dimitriadis2018-11-03Marketing as a practice is facing unprecedented challenges: ...ISBN-13:0749480386
18Strategic Fashion ManagementRanjit Thind2017-11-20Strategic Fashion Management: Concepts, Models and Strategie...ISBN-13:135166221X
19Brand ManagementMichael Beverland2018-01-08Presenting the basics of brand management, the book provides...ISBN-13:1526415895
20Blue Ocean Strategy, Expanded EditionW. Chan Kim2015-01-20Argues against common competitive practices while outlining ...ISBN-13:1625274491
21Strategic Marketing ManagementRichard M.S. Wilson2012-08-06This third edition of Strategic Marketing Management confirm...ISBN-13:1136362517
22Creating Powerful Brands in Consumer, Service and Industrial...Leslie De Chernatony2003This is the third edition of one of world's most respected a...ISBN-13:0750659807
23Strategic Brand Management, 2nd EditionAlexander Chernev2017-10-15Strategic Brand Management (2nd Edition) lays out a systemat...ISBN-13:9781936572359
24Strategic Brand Management for B2B MarketsSharad Sarin2010-11-10This book aims to uncover the hidden and unexploited power o...ISBN-13:8132105222
25Best Practice Cases in Branding2008-09-01ISBN-13:9788131721155
26Kellogg on BrandingAlice M. Tybout2011-01-07The Foreword by renowned marketing guru Philip Kotler sets t...ISBN-13:9781118046036
27Contemporary Brand ManagementJohny K. Johansson2014-01-17Written by experts on global marketing, Contemporary Brand M...ISBN-13:1483322947
28Building Digital CultureDaniel Rowles2017-01-03Building Digital Culture aims to answer a simple question: H...ISBN-13:0749479663
29Managing Brand EquityDavid A. Aaker2009-12-01The most important assets of any business are intangible: it...ISBN-13:9781439188385
30B2B Brand ManagementPhilip Kotler2006-09-22This is one of the first books to probe deeply into the art ...ISBN-13:3540447296
31Brand ManagementTilde Heding2015-12-03For more than three decades it has been argued that the bran...ISBN-13:1317619196
32Event Sponsorship and FundraisingTom Lunt2018-11-03Securing sponsorship and other sources of funding for events...ISBN-13:0749480939
3360-Minute Brand StrategistIdris Mootee2013-05-17Praise for 60-Minute Brand Strategist "A fresh take on the w...ISBN-13:1118659961
34Designing Brand IdentityAlina Wheeler2012-10-11A revised new edition of the bestselling toolkit for creatin...ISBN-13:1118418743
35Advances in Luxury Brand ManagementJean-Noël Kapferer2017-09-21Presenting some of the most significant research on the mode...ISBN-13:3319511270
36Strategic Brand ManagementKevin Lane Keller2013-04-11This is the eBook of the printed book and may not include an...ISBN-13:0133255425
37Strategic Brand EngagementJohn G Fisher2013-11-03The consumer brand of any organization is crucial to its lon...ISBN-13:0749470143
38Advanced Brand ManagementPaul Temporal2011-09-15Paul Temporal has written a remarkably insightful book on ho...ISBN-13:1118181581
39PrimalbrandingPatrick Hanlon2006-01-24Identifies seven components that can enable companies to bra...ISBN-13:074327797X
40Brand Management in Emerging Markets: Theories and Practices...Wang, Cheng Lu2014-06-30"This book provides valuable and insightful research as well...ISBN-13:1466662433
Libris
1Strategic brand management : new approaches to creating and ...Kapferer, Jean Noel1992Strategic brand management : new approaches to creating and ...
2The new strategic brand management [Elektronisk resurs] adva...Kapferer, Jean NoëlThe new strategic brand management [Elektronisk resurs] adva...
3The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2008The new strategic brand management : creating and sustaining...
4The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël.The new strategic brand management [Elektronisk resurs] crea...
5The new strategic brand management : advanced insights and s...Kapferer, Jean NoëlThe new strategic brand management : advanced insights and s...
6Managing brand equity : capitalizing on the value of a brand...Aaker, David A.Managing brand equity : capitalizing on the value of a brand...
7The new strategic brand management : creating and sustaining...Kapferer, Jean-NoëlThe new strategic brand management : creating and sustaining...
8Brand management strategies : luxury and mass marketsD'Arienzo, William,Brand management strategies : luxury and mass markets
9New products managementCrawford, C. Merle 1924-2012New products management
10The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-NoëlThe new strategic brand management [Elektronisk resurs] crea...
11Brand revolution [Elektronisk resurs] Rethinking brand ident...Sicard, Marie-Claude.Brand revolution [Elektronisk resurs] Rethinking brand ident...
12New Luxury Management Creating and Managing Sustainable Valu...New Luxury Management Creating and Managing Sustainable Valu...
13Brand Hate Navigating Consumer Negativity in the Digital Wor...Kucuk, S. Umit.Brand Hate Navigating Consumer Negativity in the Digital Wor...
14Strategic market management : global perspectivesAaker, David A.Strategic market management : global perspectives
15Strategic marketing management : a business process approach...Moutinho, Luiz.2010Strategic marketing management : a business process approach...
16Strategic new product development for the global economy [El...Kono, Toyohiro.Strategic new product development for the global economy [El...
17Strategic market managementAaker, David A.Strategic market management
18Political Marketing and Management in Ghana A New Architectu...Political Marketing and Management in Ghana A New Architectu...
19Growth management [Elektronisk resurs] : two hats are better...Lester, Andrew2009Growth management [Elektronisk resurs] : two hats are better...
20Football and management [Elektronisk resurs] Comparisons bet...Soderman, Sten.Football and management [Elektronisk resurs] Comparisons bet...
21Luxury talent management [Elektronisk resurs] ;] Leading and...Auguste, Gilles.Luxury talent management [Elektronisk resurs] ;] Leading and...
22Competitive strategy for media firms : strategic and brand m...Chan-Olmsted, Sylvia M.cop. 2006Competitive strategy for media firms : strategic and brand m...
23Successful project managementYoung, Trevor L.Successful project management
24Leading Strategic Change in an Era of Healthcare Transformat...Leading Strategic Change in an Era of Healthcare Transformat...
25Brand choice [Elektronisk resurs] Revealing customers' uncon...Trappey, Randolph J.Brand choice [Elektronisk resurs] Revealing customers' uncon...
26Eating the Big Fish [Elektronisk resurs] How Challenger Bran...Morgan, Adam.Eating the Big Fish [Elektronisk resurs] How Challenger Bran...
27Sustainable Smart Cities Creating Spaces for Technological, ...Sustainable Smart Cities Creating Spaces for Technological, ...
28Design management : exploring fieldwork and applications2008Design management : exploring fieldwork and applications
29Strategic Management of Technology and Innovation [Elektroni...Lu, Lucy.2011Strategic Management of Technology and Innovation [Elektroni...
30Reputation Management [Elektronisk resurs] : The Key to Succ...Doorley, John.2010Reputation Management [Elektronisk resurs] : The Key to Succ...
31The Routledge companion to contemporary brand management [El...The Routledge companion to contemporary brand management [El...
32Airline marketing and managementShaw, Stephen, 1950-c2011Airline marketing and management
33Pharmaceutical lifecycle management [Elektronisk resurs] mak...Ellery, Tony.Pharmaceutical lifecycle management [Elektronisk resurs] mak...
34Strategic marketing [Elektronisk resurs] : planning and cont...Drummond, Graeme.c2008Strategic marketing [Elektronisk resurs] : planning and cont...
35Marketing and Management Sciences [Elektronisk resurs] Proce...Simos, Theodore E.Marketing and Management Sciences [Elektronisk resurs] Proce...
36Back to the Future: Using Marketing Basics to Provide Custom...Back to the Future: Using Marketing Basics to Provide Custom...
37Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...
38The Routledge companion to contemporary brand managementThe Routledge companion to contemporary brand management
39Ideas in Marketing: Finding the New and Polishing the Old [E...Kubacki, Krzysztof.Ideas in Marketing: Finding the New and Polishing the Old [E...
40Wise management in organisational complexity [Elektronisk re...Wise management in organisational complexity [Elektronisk re...
SwePub
1Strategic brand management : Archetypes for managing brands ...Högström, Claes, 1979-, Gustafsson, Anders, 1964-, Tronvoll, Bard, 1964-, Strategic brand management : Archetypes for managing brands ...
2Varumärket som strategiskt konkurrensmedel - Om konsten att...Melin, Frans,1997Varumärket som strategiskt konkurrensmedel - Om konsten att...
3Strategic Brand Management Decision : the case of Sony Erics...Uggla, Henrik, Verick, Hira, Strategic Brand Management Decision : the case of Sony Erics...
4The brand core and its management over timeUrde, Mats,The brand core and its management over time
5The Nobel Prize: A 'Heritage based' Brand-oriented NetworkUrde, Mats, Greyser, Stephen A, 2014The Nobel Prize: A 'Heritage based' Brand-oriented Network
6Märkesorientering - Utveckling av varumärken som strategis...Urde, Mats,1997Märkesorientering - Utveckling av varumärken som strategis...
7The Nobel Prize: the identity of a corporate heritage brandUrde, Mats, Greyser, Stephen A The Nobel Prize: the identity of a corporate heritage brand
8To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...Carlbäck, Mats,2017To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...
9Brand violence in the new culture of capitalismCassinger, Cecilia,2013Brand violence in the new culture of capitalism
10Brand management in mergers and acquisitions : Emerging mark...Liu, Yipeng, Öberg, Christina, 1970-, Tarba, Shlomo Yedidia, Xing, Yijun, Brand management in mergers and acquisitions : Emerging mark...
11The elements of brand strategy : An empirical investigationKlopper, HB, Pesämaa, Ossi, 1970-, The elements of brand strategy : An empirical investigation
12Strategic Design through Brand ContextualizationKarjalainen, Toni-Matti Nikitas, Alexandros, 1980- Rahe, Ulrike, 1964- Strategic Design through Brand Contextualization
13Product architecture transition in an evolving multi-brand o...Williamsson, David, Sellgren, Ulf, Söderberg, Anders, 1977-, Product architecture transition in an evolving multi-brand o...
14Car distribution organization : strategic issues in four con...Parment, Anders, 1972-,2005Car distribution organization : strategic issues in four con...
15Private label competition the perspective of Swedish branded...Hultman, Magnus, Opoku, Robert, Salehi-Sangari, Esmail, Oghazi, Pejvak, Private label competition the perspective of Swedish branded...
16Too big to fail? A case study of the rise and fall of a medi...Larsson, Anthony, 1981-2018Too big to fail? A case study of the rise and fall of a medi...
17Open Source Business Model Balancing Customers and Community...Rosén, Thomas, 1967-,2008Open Source Business Model Balancing Customers and Community...
18Curation: Frameworks For A Robust DefinitionYoung, Philip,2012Curation: Frameworks For A Robust Definition
19Manufacturer brands versus private brands: Hoch's strategic ...Anselmsson, Johan, Johansson, Ulf, Manufacturer brands versus private brands: Hoch's strategic ...
20Innovation through Electronic Commerce : The Human Face of E...Wennberg, Helena, 1972-, Wennberg, Ulrika Innovation through Electronic Commerce : The Human Face of E...
21Exploring Visual Production of Entrepreneurship : The case o...Sköld, David, Dymek, Mikolaj, Exploring Visual Production of Entrepreneurship : The case o...
22Dedicated Followers of Fashion An Economic Geographic Analys...Hauge, Atle, 1971-,2007Dedicated Followers of Fashion An Economic Geographic Analys...
23Sustainability Risk Management in Product Development Compan...Schulte, Jesko,2019Sustainability Risk Management in Product Development Compan...
24Affiliated Faculty as a strategic resource: Industry and uni...Fagrell, Per, Henningsson, Malin, Jörnesten, Anders, Geschwind, Lars, 2015Affiliated Faculty as a strategic resource: Industry and uni...
25Managing Customer Satisfaction, Brand Image, and Strength of...Gustafsson, Anders, Johnson, M. Roos, Inger, 2003Managing Customer Satisfaction, Brand Image, and Strength of...
26Hälsingegården i omvandling en studie av världsarvsproces...Paju, Martin, 1956-,2016Hälsingegården i omvandling en studie av världsarvsproces...

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