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Google Books
1The New Strategic Brand ManagementJean-Noël Kapferer2012-01-03Adopted internationally by business schools and MBA programm...ISBN-13:0749465166
2The New Strategic Brand ManagementJean-Noël Kapferer2008Adopted internationally by business schools, MBA programs, a...ISBN-13:0749450851
3Strategic Brand ManagementJean-Noël Kapferer1994"The art of building sales is, to a large extent, the art of...ISBN-13:0029170451
4The New Strategic Brand ManagementJean-Noël Kapferer2008-01-03Adopted internationally by business schools, MBA programmes ...ISBN-13:0749453494
5Strategic Brand Management2009-01-01ISBN-13:9788175541092
6Strategic Brand ManagementRichard Rosenbaum-Elliott2015-07-30Strategic Brand Management third edition, uniquely analyses ...ISBN-13:0198704208
7Strategic Brand ManagementRichard H. Elliott2007-01Strategic Brand Management approaches the subject of brand m...ISBN-13:9780199260003
8Strategic Brand ManagementKevin Lane Keller2003ISBN-13:9787300061375
9Kapferer on LuxuryJean-Noël Kapferer2015-03-03Kapferer on Luxury addresses the No 1 challenge of all major...ISBN-13:0749474378
10The Luxury StrategyJean-Noël Kapferer2012-09-03The Luxury Strategy, written by two world experts on the sub...ISBN-13:0749464925
11Strategic Brand ManagementKevin Lane Keller2013-04-11This is the eBook of the printed book and may not include an...ISBN-13:0133255425
12Strategic Brand Management, 2nd EditionChernev, Alexander2018-01-01In Strategic Brand Management (2nd Edition), Alexander Chern...ISBN-13:1936572389
13Brand ManagementTilde Heding2008-12-19For over two decades, it has been argued that the brand is a...ISBN-13:1134068298
14Strategic Brand ManagementDeborah Roedder John2017This text provides readers with a framework of the four key ...ISBN-13:9780190646004
15Best Practice Cases in BrandingKevin Lane Keller2008UCSC:32106019527180
16(Re)inventing the BrandJean-Noël Kapferer2001A discussion of the practical realities of brand management....ISBN-13:9780749435936
17Brand ManagementRik Riezebos2003Since the 1980s, brands and the management of brands have at...ISBN-13:9780273655053
18Strategic Brand ManagementKevin Lane Keller2013-03-06Strategic Brand Management 2e provides a comprehensive and u...ISBN-13:0273737880
19Luxury Brand ManagementMichel Chevalier2012-05-18The definitive guide to managing a luxury brand, newly revis...ISBN-13:1118171799
20Strategic Brand Management, 2nd EditionAlexander Chernev2017-10-15Strategic Brand Management (2nd Edition) lays out a systemat...ISBN-13:9781936572359
21Contemporary Brand ManagementJohny K. Johansson2014-01-17Written by experts on global marketing, Contemporary Brand M...ISBN-13:1483322947
22Brand ManagementMichael Beverland2018-01-08Presenting the basics of brand management, the book provides...ISBN-13:1526415895
23Creative Problem Solving for ManagersTony Proctor2010-04-05This refreshing new edition of Creative Problem Solving for ...ISBN-13:1135165432
24B2B Brand ManagementPhilip Kotler2006-09-22This is one of the first books to probe deeply into the art ...ISBN-13:3540447296
25Advanced Marketing ManagementNikolaos Dimitriadis2018-11-03Marketing as a practice is facing unprecedented challenges: ...ISBN-13:0749480386
26Digital BrandingDaniel Rowles2014-04-03Digital Branding gives step-by-step, practical guidance on h...ISBN-13:074946996X
27Strategic Brand ManagementKevin Lane Keller2011Incorporating developments from both academia and industry, ...ISBN-13:9788131756898
28Designing Brand IdentityAlina Wheeler2012-10-11A revised new edition of the bestselling toolkit for creatin...ISBN-13:1118418743
29Small Is BeautifulE. F. Schumacher2010-10-19Small Is Beautiful is Oxford-trained economist E. F. Schumac...ISBN-13:0061997765
30Brand Management In A WeekPaul Hitchens2014-04-27Brand management just got easier Successful brands provide m...ISBN-13:1444197991
31The Management of LuxuryBenjamin Berghaus2014-09-03In The Management of Luxury, 50 contributors from 11 countri...ISBN-13:0749471670
32Marketing MetricsPaul Farris2015-08-21Now updated with new techniques and even more practical insi...ISBN-13:0134086120
33The Brand ChallengeKartikeya Kompella2014-11-03The Brand Challenge provides a comprehensive and topical exa...ISBN-13:074947016X
34Brand Management in Emerging Markets: Theories and Practices...Wang, Cheng Lu2014-06-30"This book provides valuable and insightful research as well...ISBN-13:1466662433
35From Brand Vision to Brand EvaluationLeslie de Chernatony2010-07-15Seeing the world's biggest brands gain ground over the world...ISBN-13:1136439935
36Building Digital CultureDaniel Rowles2017-01-03Building Digital Culture aims to answer a simple question: H...ISBN-13:0749479663
37Advanced Brand ManagementPaul Temporal2011-09-15Paul Temporal has written a remarkably insightful book on ho...ISBN-13:1118181581
38Asian Brand StrategyM. Roll2005-10-17This book offers insights, knowledge and perspectives on Asi...ISBN-13:0230513069
39Creating Powerful Brands in Consumer, Service and Industrial...Leslie De Chernatony2003This is the third edition of one of world's most respected a...ISBN-13:0750659807
40Nawabs, Nudes, NoodlesAmbi Parameswaran2016-05-16This is as much the story of Indian advertising as it is abo...ISBN-13:150984063X
Libris
1Strategic brand management : new approaches to creating and ...Kapferer, Jean Noel1992Strategic brand management : new approaches to creating and ...
2The new strategic brand management [Elektronisk resurs] adva...Kapferer, Jean NoëlThe new strategic brand management [Elektronisk resurs] adva...
3The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2008The new strategic brand management : creating and sustaining...
4The new strategic brand management [Elektronisk resurs] crea...Kapferer, Jean-Noël.The new strategic brand management [Elektronisk resurs] crea...
5The new strategic brand management : advanced insights and s...Kapferer, Jean NoëlThe new strategic brand management : advanced insights and s...
6Managing brand equity : capitalizing on the value of a brand...Aaker, David A.Managing brand equity : capitalizing on the value of a brand...
7The new strategic brand management : creating and sustaining...Kapferer, Jean-Noël2004The new strategic brand management : creating and sustaining...
8Brand management strategies : luxury and mass marketsD'Arienzo, William,Brand management strategies : luxury and mass markets
9New products managementCrawford, C. Merle 1924-2012New products management
10The new strategic brand management [Elektronisk resurs] : cr...Kapferer, Jean-Noël2008The new strategic brand management [Elektronisk resurs] : cr...
11Brand revolution [Elektronisk resurs] Rethinking brand ident...Sicard, Marie-Claude.Brand revolution [Elektronisk resurs] Rethinking brand ident...
12New Luxury Management Creating and Managing Sustainable Valu...New Luxury Management Creating and Managing Sustainable Valu...
13Brand Hate Navigating Consumer Negativity in the Digital Wor...Kucuk, S. Umit.Brand Hate Navigating Consumer Negativity in the Digital Wor...
14Strategic market management : global perspectivesAaker, David A.Strategic market management : global perspectives
15Strategic market managementAaker, David A.cop. 2008Strategic market management
16Strategic marketing management : a business process approach...Moutinho, Luiz.2010Strategic marketing management : a business process approach...
17Strategic new product development for the global economy [El...Kono, Toyohiro.Strategic new product development for the global economy [El...
18Political Marketing and Management in Ghana A New Architectu...Political Marketing and Management in Ghana A New Architectu...
19Growth management [Elektronisk resurs] : two hats are better...Lester, Andrew2009Growth management [Elektronisk resurs] : two hats are better...
20Football and management [Elektronisk resurs] Comparisons bet...Soderman, Sten.Football and management [Elektronisk resurs] Comparisons bet...
21Luxury talent management [Elektronisk resurs] ;] Leading and...Auguste, Gilles.Luxury talent management [Elektronisk resurs] ;] Leading and...
22Competitive strategy for media firms : strategic and brand m...Chan-Olmsted, Sylvia M.cop. 2006Competitive strategy for media firms : strategic and brand m...
23Successful project managementYoung, Trevor L.Successful project management
24Leading Strategic Change in an Era of Healthcare Transformat...Leading Strategic Change in an Era of Healthcare Transformat...
25Brand choice [Elektronisk resurs] Revealing customers' uncon...Trappey, Randolph J.Brand choice [Elektronisk resurs] Revealing customers' uncon...
26Eating the Big Fish [Elektronisk resurs] How Challenger Bran...Morgan, Adam.Eating the Big Fish [Elektronisk resurs] How Challenger Bran...
27Sustainable Smart Cities Creating Spaces for Technological, ...Sustainable Smart Cities Creating Spaces for Technological, ...
28Design management : exploring fieldwork and applications2008Design management : exploring fieldwork and applications
29Strategic Management of Technology and Innovation [Elektroni...Lu, Lucy.2011Strategic Management of Technology and Innovation [Elektroni...
30Reputation Management [Elektronisk resurs] : The Key to Succ...Doorley, John.2010Reputation Management [Elektronisk resurs] : The Key to Succ...
31The Routledge companion to contemporary brand management [El...2016The Routledge companion to contemporary brand management [El...
32Airline marketing and managementShaw, Stephen, 1950-c2011Airline marketing and management
33Pharmaceutical lifecycle management [Elektronisk resurs] mak...Ellery, Tony.Pharmaceutical lifecycle management [Elektronisk resurs] mak...
34Strategic marketing [Elektronisk resurs] : planning and cont...Drummond, Graeme.c2008Strategic marketing [Elektronisk resurs] : planning and cont...
35Marketing and Management Sciences [Elektronisk resurs] Proce...Simos, Theodore E.Marketing and Management Sciences [Elektronisk resurs] Proce...
36Back to the Future: Using Marketing Basics to Provide Custom...Back to the Future: Using Marketing Basics to Provide Custom...
37Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 20...
38The Routledge companion to contemporary brand managementThe Routledge companion to contemporary brand management
39Ideas in Marketing: Finding the New and Polishing the Old [E...Kubacki, Krzysztof.Ideas in Marketing: Finding the New and Polishing the Old [E...
40Wise management in organisational complexity [Elektronisk re...Wise management in organisational complexity [Elektronisk re...
SwePub
1Strategic brand management : Archetypes for managing brands ...Högström, Claes, 1979-, Gustafsson, Anders, 1964-, Tronvoll, Bard, 1964-, Strategic brand management : Archetypes for managing brands ...
2Varumärket som strategiskt konkurrensmedel - Om konsten att...Melin, Frans,1997Varumärket som strategiskt konkurrensmedel - Om konsten att...
3Strategic Brand Management Decision : the case of Sony Erics...Uggla, Henrik, Verick, Hira, Strategic Brand Management Decision : the case of Sony Erics...
4The brand core and its management over timeUrde, Mats,The brand core and its management over time
5The Nobel Prize: A 'Heritage based' Brand-oriented NetworkUrde, Mats, Greyser, Stephen A, 2014The Nobel Prize: A 'Heritage based' Brand-oriented Network
6Märkesorientering - Utveckling av varumärken som strategis...Urde, Mats,1997Märkesorientering - Utveckling av varumärken som strategis...
7The Nobel Prize: the identity of a corporate heritage brandUrde, Mats, Greyser, Stephen A The Nobel Prize: the identity of a corporate heritage brand
8To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...Carlbäck, Mats,2017To Be or Not to Be… - Brand Affiliaton in the Hotel Indust...
9Brand violence in the new culture of capitalismCassinger, Cecilia,2013Brand violence in the new culture of capitalism
10Brand management in mergers and acquisitions : Emerging mark...Liu, Yipeng, Öberg, Christina, 1970-, Tarba, Shlomo Yedidia, Xing, Yijun, Brand management in mergers and acquisitions : Emerging mark...
11The elements of brand strategy : An empirical investigationKlopper, HB, Pesämaa, Ossi, 1970-, The elements of brand strategy : An empirical investigation
12Strategic Design through Brand ContextualizationKarjalainen, Toni-Matti Nikitas, Alexandros, 1980- Rahe, Ulrike, 1964- Strategic Design through Brand Contextualization
13Car distribution organization : strategic issues in four con...Parment, Anders, 1972-,2005Car distribution organization : strategic issues in four con...
14Private label competition the perspective of Swedish branded...Hultman, Magnus, Opoku, Robert, Salehi-Sangari, Esmail, Oghazi, Pejvak, Private label competition the perspective of Swedish branded...
15Too big to fail? A case study of the rise and fall of a medi...Larsson, Anthony, 1981-2018Too big to fail? A case study of the rise and fall of a medi...
16Open Source Business Model Balancing Customers and Community...Rosén, Thomas, 1967-,2008Open Source Business Model Balancing Customers and Community...
17Curation: Frameworks For A Robust DefinitionYoung, Philip,2012Curation: Frameworks For A Robust Definition
18Manufacturer brands versus private brands: Hoch's strategic ...Anselmsson, Johan, Johansson, Ulf, Manufacturer brands versus private brands: Hoch's strategic ...
19Innovation through Electronic Commerce : The Human Face of E...Wennberg, Helena, 1972-, Wennberg, Ulrika Innovation through Electronic Commerce : The Human Face of E...
20Exploring Visual Production of Entrepreneurship : The case o...Sköld, David, Dymek, Mikolaj, Exploring Visual Production of Entrepreneurship : The case o...
21Dedicated Followers of Fashion An Economic Geographic Analys...Hauge, Atle, 1971-,2007Dedicated Followers of Fashion An Economic Geographic Analys...
22Affiliated Faculty as a strategic resource: Industry and uni...Fagrell, Per, Henningsson, Malin, Jörnesten, Anders, Geschwind, Lars, 2015Affiliated Faculty as a strategic resource: Industry and uni...
23Managing Customer Satisfaction, Brand Image, and Strength of...Gustafsson, Anders, Johnson, M. Roos, Inger, 2003Managing Customer Satisfaction, Brand Image, and Strength of...
24Hälsingegården i omvandling en studie av världsarvsproces...Paju, Martin, 1956-,2016Hälsingegården i omvandling en studie av världsarvsproces...

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