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TräffBildTitelFörfattare (1st/rad)TrycktBeskrivningIdentifiering
Google Books
1Professional Services MarketingMike Schultz2013-05-15A proven approach to revenue-generating marketing and client...ISBN-13:1118688430
2Services MarketingZeithaml1996ISBN-13:9780070660076
3Services Marketing: Text and Cases, 2/eHarsh V. Verma2012ISBN-13:9788131754474
4Services MarketingC. Bhattacharya2009-01-01While most books on marketing and services are readable, ver...ISBN-13:9788174464774
5Services Marketing Interactive ApproachRaymond P. Fisk2013-02-15Interactive Services Marketing covers the essentials of serv...ISBN-13:1285663446
6Service Marketing: Concepts & PracticesKapoor2011ISBN-13:9780070700697
7Services MarketingRao2004-09-01ISBN-13:9788131704974
8Services MarketingJochen Wirtz2016-03-29Services Marketing: People, Technology, Strategy is the eigh...ISBN-13:194465903X
9Services Marketing and ManagementAudrey Gilmore2003-06-02This text provides an overview of the characteristics and un...ISBN-13:9780761941583
10Handbook of Services Marketing and ManagementTeresa Swartz2000The Handbook is organized in six major sections: The service...ISBN-13:9780761916123
11Services Marketing: Concepts, Strategies, & CasesK. Douglas Hoffman2010-08-16Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGI...ISBN-13:1439039399
12Essentials of Services MarketingJochen Wirtz2012-08-31Make it easy for students to understand: Clear, Simple Langu...ISBN-13:0133358976
13Services Marketing 3ENargundkar2010ISBN-13:9780070682122
14Services Marketing2016ISBN-13:9781337062770
15Services MarketingChristopher Lovelock2015-05-20"Services Marketing is well known for its authoritative pres...ISBN-13:1486004768
16Services MarketingManfred Bruhn2006Services Marketing: Managing the Service Value Chain 1st edi...ISBN-13:9780273681571
17Financial Services MarketingChristine Ennew2007-01-18Financial Services Marketing: an international guide to prin...ISBN-13:1136403043
18Marketing ServicesAndreas Schmale2008-02-18Seminar paper from the year 2007 in the subject Business eco...ISBN-13:3638005623
19Services MarketingValarie A. Zeithaml2012-05-01Services Marketing, 6/e, is written for students and busines...ISBN-13:9780071086967
20Services MarketingRavi Shanker2002Services Marketing: Text & Readings is an anthology of origi...ISBN-13:9788174462671
21The Financial Services Marketing HandbookEvelyn Ehrlich2012-02-08The roadmap to success for financial professionals usingreal...ISBN-13:111823636X
22Services Marketing and ManagementBalaji B.2002Concept Of Service | Service Characterristics | Service Expe...ISBN-13:9788121921619
23Services marketingChristopher H. Lovelock1991Significantly revised, restructured, and updated to reflect ...PSU:000032916102
24Services Marketing, 2E Operation, Mgt. (Biztantra)Kenneth E. Clow2003-07-18The book equips the readers with the relevant information an...ISBN-13:9788177223767
25Services MarketingGovind Apte2004-01-01With reference to India.UVA:X004684783
26Essentials of Services MarketingK. Douglas Hoffman2001The primary objective of Essentials of Services Marketing: C...ISBN-13:9780030288920
27Services Marketing 2ERajendra Nargundkar2006-05-01ISBN-13:9780070616318
28Health Services MarketingRichard K. Thomas2008For today’s busy health care professional, clinical expert...ISBN-13:0387736042
29Customer-centered Telecommunications Services MarketingKaren G. Strouse2004Offering telecom service providers a survival strategy based...ISBN-13:9781580538558
30Services MarketingK. Rama Moahana Rao2011ISBN-13:9788131732250
31Building a financial services marketing planBank Marketing Association (U.S.)1989UOM:39015017006142
32Services MarketingK. Douglas Hoffman2006SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 3rd Edi...ISBN-13:9780324319965
33Financial Services MarketingHartford Beitman1990-01-01UOM:39076001031512
34Marketing Your Legal ServicesIra S. Kalb1992-09-01ISBN-13:0924050039
35Services Marketing, 7/eChristopher Lovelock2011ISBN-13:9788131759394
36Emerging perspectives on services marketingG. Lynn Shostak1983UOM:39076007024255
37Services Marketing in a Changing EnvironmentThomas M. Bloch1985UOM:35128000891869
38SERVICES MARKETINGR. SRINIVASAN2014-08-01Services are widely used by people practically in all aspect...ISBN-13:8120350340
39Managing Services MarketingJohn E. G. Bateson1999Combines coverage of key topics in services marketing with a...PSU:000044220037
40Services MarketingJohn E. G. Bateson2011Bateson and Hoffman's SERVICES MARKETING, 4e, International ...ISBN-13:9780538476454
Libris
1Services marketing : integrating customer focus across the f...Wilson, Alan M.Services marketing : integrating customer focus across the f...
2Services marketing : integrating customer focus across the f...Services marketing : integrating customer focus across the f...
3Services marketing : integrating customer focus across the f...cop. 2008Services marketing : integrating customer focus across the f...
4Principles & practice of marketingBlythe, JimPrinciples & practice of marketing
5Services marketing : people, technology, strategyLovelock, Christopher H.,Services marketing : people, technology, strategy
6Services marketing : integrating customer focus across the f...Zeithaml, Valarie A.Services marketing : integrating customer focus across the f...
7Bank marketingBank marketing
8Marketing : real people, real decisions2009Marketing : real people, real decisions
9Services marketing [Elektronisk resurs] managing the service...Bruhn, ManfredServices marketing [Elektronisk resurs] managing the service...
10Professional services marketingMorgan, Neil A.1991Professional services marketing
11MarketingBaines, Paul, 1973-Marketing
12Services marketingWoodruffe, Helen1995Services marketing
13Services marketing : integrating customer focus across the f...Zeithaml, Valarie AServices marketing : integrating customer focus across the f...
14Marketing planning for servicesMcDonald, Malcolm1996Marketing planning for services
15Services marketing : people, technology, strategyLovelock, Christopher H.Services marketing : people, technology, strategy
16Services marketing : integrating customer focus across the f...Zeithaml, Valarie A.Services marketing : integrating customer focus across the f...
17Services Marketing : integrating customer focus across the f...Zeithaml, Valarie A.Services Marketing : integrating customer focus across the f...
18Services marketingZeithaml, Valarie A.Services marketing
19Services marketingChitty, William2012Services marketing
20Insurance marketing : services and relationshipsGidhagen, Mikael, 1969-1998Insurance marketing : services and relationships
21Services marketing : text, cases & readingsLovelock, Christopher H.Services marketing : text, cases & readings
22Marketing news : reporting on the marketing professionMarketing news : reporting on the marketing profession
23Services marketing : concepts, strategies & casesHoffman, K. DouglasServices marketing : concepts, strategies & cases
24ServicesHatcher, Andrewcop. 2013Services
25Services marketing : text and casesBaron, Steve2009Services marketing : text and cases
26Marketing strategies for services : globalization, client-or...1994Marketing strategies for services : globalization, client-or...
27Relationship marketing : bringing quality, customer service ...Christopher, Martin1991Relationship marketing : bringing quality, customer service ...
28Marketing services : a study of the marketing function of se...Grönroos, Christian, 1947-1979Marketing services : a study of the marketing function of se...
29MKTG9Lamb, Charles W.MKTG9
30Services marketing : managing the service value chainBruhn, ManfredServices marketing : managing the service value chain
31Marketing health services [Elektronisk resurs]Marketing health services [Elektronisk resurs]
32Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
33Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
34Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
35Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
36Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
37Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
38Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
39Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
40Marketing [Elektronisk resurs]Marketing [Elektronisk resurs]
SwePub
1Rhetorical business – A study of marketing work in the spi...Nilsson, Tomas,2015Rhetorical business – A study of marketing work in the spi...
2Services marketing : A contemporary approachBerndt, Adele, 1966-, Boshoff, Christo 2018Services marketing : A contemporary approach
3International services marketing strategies : customer attit...Nilvander, Frida,International services marketing strategies : customer attit...
4Relationship marketing Past, present, and futureGummerus, Johanna, von Koskull, Catharina, Kowalkowski, Christian, 1978-, Relationship marketing Past, present, and future
5Marketing perspectivesHultman, Claes, 1947-, Hills, Gerald E., 2006Marketing perspectives
6Insurance marketing services and relationshipsGidhagen, Mikael, 1969-,1998Insurance marketing services and relationships
7Critical Business Episodes : The Criticality of Damage Adjus...Gidhagen, Mikael, 1969-,2002Critical Business Episodes : The Criticality of Damage Adjus...
8Balance between auditing and marketing an explorative studyBroberg, Pernilla, 1981-, Umans, Timurs, 1981-, Gerlofstig, Carl, Balance between auditing and marketing an explorative study
9Sensory marketingHultén, Bertil, Broweus, Niklas, van Dijk, Marcus, 2009Sensory marketing
10Marketing 305 : Services Marketing and Management – Innova...Windahl, Jenny, 1972-,Marketing 305 : Services Marketing and Management – Innova...
11International services marketing : What can be learnt from a...Hyder, Akmal, 1952-, Fregidou-Malama, Maria, 1944-, International services marketing : What can be learnt from a...
12Video Game Marketing : A student textbookZackariasson, Peter, Dymek, Mikolaj, 2016Video Game Marketing : A student textbook
13Adjusting Classic Marketing Lenses on Retail Supply Chain Ma...Jafari, Hamid, Nyberg, Anna, Hertz, Susanne, Adjusting Classic Marketing Lenses on Retail Supply Chain Ma...
14”Varför ska vi heta som vårt hus?” En studie av markna...Perotti, Anna Sofia”Varför ska vi heta som vårt hus?” En studie av markna...
15Service encounters in 2015 : desires and needs of future cus...Salomonson, Nicklas, Lind, Mikael, 1969-, Service encounters in 2015 : desires and needs of future cus...
16Designing Interactive Value Development: Perspectives and St...Sweet, Patrick L,2001Designing Interactive Value Development: Perspectives and St...
17Towards the development of knowledge-based marketing : how t...Caesarius, Leon Michael, 1971-, Hohenthal, Jukka, 2011Towards the development of knowledge-based marketing : how t...
18An assessment of the empirical characteristics of top journa...Svensson, Göran, Tronvoll, Bård, Slåtten, Terje, An assessment of the empirical characteristics of top journa...
19Adaptation in international service marketing Standardizatio...Nilvander, Frida, 1983-, Hyder, Akmal, 2011Adaptation in international service marketing Standardizatio...
20Technology and financial services : Marketing in times of U-...Morrison, Stacey, Pitt, Leyland, Kietzmann, Jan Technology and financial services : Marketing in times of U-...
21Aiming for a perceived partnership in relationship lending :...Lundahl, Nicolaus, Silver, L. Aiming for a perceived partnership in relationship lending :...
22From product to Service and Experience and back : How tra...Philipson, Sarah,From product to Service and Experience and back : How tra...
23Financial services Apps : What makes the difference between ...Vella, Joseph, Wallström, Åsa, Farshid, Mana, Financial services Apps : What makes the difference between ...
24The value of mobile marketing for consumers and retailers a ...Ström, Roger, 1963-, Vendel, Martin, 1963-, 2012The value of mobile marketing for consumers and retailers a ...
25Recapturing the Trends in the Application of Postponement in...Jafari, Hamid, Nyberg, Anna, Hertz, Susanne, 2011Recapturing the Trends in the Application of Postponement in...
26[Marketing and undernourished elderly]Schneede, Jörn,[Marketing and undernourished elderly]
27The risks of providing services Differential risk effects of...Nordin, Fredrik, Kindström, Daniel Kowalkowski, Christian Rehme, Jakob The risks of providing services Differential risk effects of...
28Young-elderly and digital servicesAllmér, Hans, 1958-, Råberg, Michael, 1966-, 2013Young-elderly and digital services
29Destination: A circular tourism economy a handbook for trans...Manniche, Jesper, Topsø Larsen, Karin, Brandt Broegaard, Rikke, Holland, Emil, 2017Destination: A circular tourism economy a handbook for trans...
30Introduction to services marketingdu Plessis, Flip Berndt, Adele, 1966-, Introduction to services marketing
31Exit Services Marketing – Enter Service MarketingGummesson, Evert,Exit Services Marketing – Enter Service Marketing
32Exit Services Marketing - Enter Service MarketingGummesson, Evert,Exit Services Marketing - Enter Service Marketing
33Service Encounters in 2015 : Desires and Needs of Future Cus...Salomonson, Nicklas, Lind, Mikael, Service Encounters in 2015 : Desires and Needs of Future Cus...
34Services marketing in a cross-cultural environment : the cas...Hyder, Akmal S., 1952-, Fregidou-Malama, Maria, 1944-, Services marketing in a cross-cultural environment : the cas...
35Technology acceptance attitudes towards cashfree bankingNilvander, Frida, 1983-,Technology acceptance attitudes towards cashfree banking
36Relationship marketing in the fitness field : a Bourdieu-ins...Sandell, Michaela, Lagrosen, Stefan, 2007Relationship marketing in the fitness field : a Bourdieu-ins...
37Fading customer relationships in professional servicesÅkerlund, Helena,Fading customer relationships in professional services
38Financial Services Marketing and ConsumptionHarrison, Tina Lilford, Neil, Financial Services Marketing and Consumption
39Practical Value of Adequate Marketing Management Theory Gummesson, Evert,Practical Value of Adequate Marketing Management Theory 
40Scientific Identity in Top Journals of Services Marketing : ...Svensson, Göran, Slåtten, Terje, Tronvoll, Bård, Scientific Identity in Top Journals of Services Marketing : ...

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